Performance Marketing Expert

About Klar

Let’s start with the basics! Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn’t have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar! We have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users. We have served more than 2 million users since our launch in 2019!

We are also proud to have been certified as a “Great Place to Work” in Mexico - we’ve worked hard to make that happen and will continue to make bigger strides in the future! Sound like a place you’d like to be?

Our people

If you join us at Klar, you’ll be welcomed to a team which is rich in many talents and we are very proud! With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here!

Our values

Ownership - We own our successes & our failures as a team.

Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.

Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.

Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions.

Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do.

Tasks

The position and your daily adventures

This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.

We're currently looking for a Performance Marketing Analyst to be in charge of increasing our user base, by managing our paid acquisition channels. You will have to pilot a 1M USD monthly budget across multiple platforms : Facebook, Google, Tiktok,.

As the Performance Marketing Analyst your key responsibilities will be to plan, implement, learn and iterate on those channels. Our objective : building the #1 financial product in the region.

What you can expect :

Paid ads Campaigns Management : Constant monitoring and daily adjustments of paid ads campaigns on Google, Facebook, TikTok and programmatic media.

Analysis : Provide technical analysis and suggest improvements on campaign structure, creatives and budget allocation.

Planning : Support the team with data and insights to improve campaign performance.

Reporting : Create weekly and ad-hoc performance reports. Make financial analysis of campaign spend.

Ad rotation : Be in charge of the weekly ad rotation operations

Testing : benchmark, brainstorm, brief, test and analyze, then repeat. Work for constant improvements on ads.

KEY KPIs

New users

Cost per acquisition (CpA)

ROAS

Requirements

You and your assets

What we are looking for :

• Students from Industrial Engineering, Business administration, Marketing with an orientation to data analysis.
• 2 years of experience in digital acquisition and performance marketing : Facebook ads, Google Ads, Google Analytics.
• Strong verbal and written communication skills
• Strong analytical skills (SQL)
• Ability to do Data-driven decision-making
• Autonomy, self-motivation, hands-on attitude, attention to detail
• Advanced English level
• Python knowledge is a plus

Benefits

Our offer to you :

Klar is a safe place for everyone!

We trust our highly skilled and diverse team, and we’re committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion / belief, physical abilities, age, sexual orientation and identity.

Should you require any accommodations through the recruitment process, please don’t hesitate to let us know how we can help!

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