Job Title : Performance Marketing Analyst
Location : Remote -Latin America
Salary : $1,440 - $1,920 per month | $9 - $12 per hour (open to negotiation based on experience)
As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC / Social. You’ll translate messy cross-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E-commerce, and Finance to set budgets, forecast outcomes, and guide creative / testing strategy.
Key Responsibilities
Cross‑channel analytics & strategy
- Own the marketing measurement framework across Amazon + DTC / Social : define source‑of‑truth, KPIs, and guardrails
- Build and maintain a single view of performance across platforms, unifying with web / app / shop data and finance.
- Design incrementality tests and campaign‑level A / B tests; quantify impact and roll out learnings.
- Create forecasting & scenario models for budget allocation and inventory planning; partner with Finance on monthly / quarterly outlooks.
- Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership.
Amazon focus (Marketplace + DSP)
Build dashboards for ACOS / TACoS, NTB%, Subscribe & Save, brand share, PDP funnel (sessions → detail page view rate → ATC → purchase), and search term migration.Analyze placement, keyword, ASIN, and audience performance; recommend structural changes (campaign taxonomy, negations, dayparting, placement bid mods).Partner with Retail / Operations on Promo Calendar, Buy Box, inventory health, and price elasticity to isolate marketing impact from retail effects.DTC & Social focus
Stand up creative analytics : thumb‑stop rates, hook / scene analysis, copy / CTA tests; synthesize insights for the creative brief pipeline.Evaluate and calibrate attribution (in‑platform, GA4) to a coherent POV.Data & enablement
Own the performance analytics stack : ingestion (ETL / ELT), data models (SQL / dbt), and BI (Looker / Tableau / Power BI / Mode).Qualifications
3+ years in growth / performance analytics with deep exposure to Amazon Ads (Search + DSP) and at least two DTC social channels (Meta, TikTok, YouTube, Pinterest).Experience using HubSpot CRM for campaign management, sales pipeline tracking, and reportingExperience with AMC / AMS, GA4, Shopify data, and one or more BI tools (Looker / Tableau / Power BI / Mode).Proven ability to design and read experiments (geo holdouts, CUPED, sequential testing) and to reconcile platform vs. modeled attribution.Strong business judgment : can connect media, pricing, and inventory to contribution margin and cash payback.Clear communicator who can simplify complexity and influence cross‑functional partners.Nice to have
CPG / e‑commerce background with both 1P (Vendor Central) and 3P (Seller Central) experience.Familiarity with Amazon retail analytics (Brand Analytics, Search Query Performance, Market Basket, Inventory Health) and creative analysis tools.Remote Work : Work from anywhere—our team is global, and we value work-life balance.Growth Opportunities : As a key player i you’ll have the chance to shape your role and grow with us.Innovative Culture : Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.
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