Consumer Deployment Director - Marketing & Revenue Management

Overview

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more : PepsiCoJobs. Join PepsiCo, dare for better.

Responsibilities

The Opportunity

The Consumer and Revenue Management Digital Deployment Director – LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region, with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating global digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are :

• The position serves as the strategic, trusted advisor and integrator between global digital transformation teams, regional business functional leads, and local market stakeholders, ensuring that digital tools, platforms, and processes are effectively implemented, adopted, and optimized across diverse markets. The role requires a deep understanding of the digital ecosystem, including MarTech, AdTech, data platforms, and commercial analytics, as well as the ability to manage complex change initiatives in a culturally diverse and dynamic environment.
• Leverage deep understanding of local market strategy & dynamics, customer behavior, regulatory environment, and cultural nuances to ensure that global strategies are appropriate and effective in local settings, transferring knowledge and share best practices between global and local teams, ensuring that both sides are well-informed about each other’s capabilities, challenges and expectations. Act as a regional COE to ensure standardization across the region to leverage global capabilities.
• Support the Global to Local deployment for non-anchor markets as needed. Identify local challenges, insights giving feedback and coach global and local teams to ensure that local needs are well-represented in global decision-making processes.
• Ensure standardization across the region to leverage global capabilities by local teams understanding and following global processes and best practices, adapting them to regional ways of working.

This role has a set of particular challenges navigating a complex multi-disciplinary structure between functions at all levels, ensuring alignment and seamless end to end connection to drive digital and business transformation.

Your Impact

As Consumer & RevMan Deployment Director LatAm your scope would consist :

Qualifications

Who Are We Looking For?

Education

Experience

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us :

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

The Consumer and Revenue Management Digital Deployment Director – LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region, with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating global digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are :

This role has a set of particular challenges navigating a complex multi-disciplinary structure between functions at all levels, ensuring alignment and seamless end to end connection to drive digital and business transformation.

#J-18808-Ljbffr