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Principal Business Performance Analyst

LTIMindtreeMexico City, Mexico

Hace 6 días

Descripción del trabajo

About the Role

We're looking for an experienced Principal Business Performance Analyst with a focus on Affiliate Marketing to join our Marketing Technology team. As a key member of the team, you'll optimize and drive the performance of our affiliate partnerships, leveraging deep analytics to maximize revenue, improve conversion funnels, and scale high-performing campaigns.

You'll combine data science expertise with your understanding of affiliate marketing dynamics to uncover trends, optimize affiliate channels, and provide actionable insights that fuel business growth. If you're passionate about driving affiliate performance through data and strategy, we want you to help us shape the future of marketing.

What You'll Do

Optimize Affiliate Campaigns : Analyze affiliate performance data, identify areas of improvement, and make recommendations to increase conversion rates and maximize ROI across various affiliate channels.
Design & Analyze Tests : Lead A / B and multivariate testing to optimize affiliate offers, landing pages, and user experience to boost engagement and conversions.
Data-Driven Strategy : Use advanced analytics (SQL, Python, R) to provide actionable insights that help shape affiliate marketing strategy and business decisions.
Customer Segmentation & Attribution : Develop segmentation models to target the most valuable customers and implement digital attribution strategies to evaluate campaign effectiveness across affiliate partners.
Affiliate Relationships : Work closely with affiliate partners to analyze data and performance trends, ensuring alignment with overall business objectives.
Reporting & Dashboards : Build and manage data visualizations and performance dashboards (Tableau, Data Studio) to track affiliate KPIs, ensuring teams have clear insights on performance and opportunities for optimization.
Collaboration Across Teams : Advise Marketing, Product, and Tech teams on opportunities to enhance affiliate partnerships, optimize user journeys, and improve overall funnel performance.

What You Bring

Required :

Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Data Science, Economics).

6+ years of experience in affiliate marketing, digital marketing, or performance analysis.

Strong proficiency in SQL and experience with data analysis tools like Python or R.

Proven ability to analyze affiliate campaign performance and optimize for maximum revenue and efficiency.

Experience with A / B testing, multivariate testing, and performance tracking across affiliate channels.

Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics).

Strong data visualization skills using tools like Tableau, Google Data Studio, or similar platforms.

Excellent communication and presentation skills; able to distill complex data into clear, actionable insights for both technical and non-technical stakeholders.

Preferred :

Familiarity with Google Cloud Platform, BigQuery, or other cloud-based data platforms.

Experience in affiliate network management or working with affiliate marketing platforms (e.g., Rakuten, Income Access).

Background in subscription-based services or e-commerce models.

Experience with project management tools like JIRA or Confluence.

Why Join Us

Direct Business Impact : Your work will directly influence affiliate revenue growth and marketing strategies.

Collaboration : You'll work alongside talented teams from Marketing, Data Science, and Product to drive high-impact projects.

Growth Opportunities : This role offers significant exposure to senior leadership and a chance to shape the future of our affiliate marketing strategy.

Flexibility & Culture : Enjoy a flexible working environment that fosters creativity, collaboration, and professional development.

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Performance Analyst • Mexico City, Mexico