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Performance Marketing Lead

Performance Marketing Lead

FinancecolombiaCiudad de México, Ciudad de México, Mexico
Hace más de 30 días
Descripción del trabajo

Hybrid : This position requires working 3 days on site and 2 days remotely on a full-time basis.

Performance Marketing & Data-Driven Decision-Making

  • Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
  • Partner with the centralized marketing intelligence team to use and interpret analytics tools, measure the impact of cross-channel initiatives on brand-specific KPIs, and refine strategies based on insights.
  • Leverage performance dashboards to track KPIs, share insights, and coordinate the activation of new marketing strategies based on data.
  • Monitor industry trends to identify new opportunities and keep campaigns competitive.

Collaboration and Integration

  • Work cross-functionally with leaders in paid media, SEO, CRM, marketing strategy, and website optimization to align efforts and achieve cohesive goals.
  • Act as a liaison between marketing, intelligence, and creative teams to optimize campaign assets for audience and channel needs.
  • Ensure alignment of marketing strategies with business goals through regular stakeholder communication.

    • Cross-Channel Test-and-Learn Initiatives

  • Develop and manage test-and-learn plans across channels to gather insights that improve campaign performance.
  • Coordinate with channel leads to define testing approaches aligned with business objectives.
  • Analyze and communicate key learnings to inform future strategies.

    • Audience Planning & Funnel Optimization

  • Lead audience segmentation and planning to target relevant customer groups.
  • Identify opportunities for improvement across the customer journey from awareness to conversion.
  • Integrate audience insights across channels and funnel stages to boost engagement and conversions.
  • Work with analytics teams to refine audience strategies based on data.

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