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Area Sales Executive

Area Sales Executive

BvlgariMexico City, Mexico
Hace más de 30 días
Tipo de contrato
  • Teletrabajo
Descripción del trabajo

Direct message the job poster from Bvlgari

Talent Acquisition Specialist for Bvlgari LATAM

B V L G A R I North America is looking for an Area Sales Executive to join its Perfume Travel Retail team in Mexico! As a key member of our Travel Retail division, the Area Sales Executive will be responsible for driving sales growth, enhancing brand presence, and ensuring business excellence across our perfume portfolio in Latin America.

This role offers a dynamic opportunity to work within the exciting travel retail environment, providing hands-on leadership, strategic account management, and in-store execution while representing Bulgari’s heritage of luxury and innovation.

Based out of Mexico City, this remote-based role will be reporting directly to the Travel Retail Director. Position requires up to 50% travel within the assigned trade market in Latin America.

Key Job Accountabilities :

Account Management :

  • Ensure the achievement of sales targets Sell in and sell out working closely with retailers.
  • Drive business development with the retail / POS teams (Client Advisors, Regional client and airport stakeholders).
  • P&L responsibility : turnover, OPEX effective management (staffing & incentives, discounts, operating profit for key accounts.
  • Analyze sell-in, sell-out and stock data of each door / partner to make strategic adjustments and improve sales.
  • Monitor discontinued references, create exit strategies (incentives / promotions) for depletion, and ensure suggested price strategy is implemented at each POS.
  • Manage stock and flow of Free of Charge items such as testers and GWP (gift with purchase) to optimize sell out.
  • Analyze performance of promotions / events and present results to marketing and management teams.
  • Responsible for all sales budgets, support budgets, budget planning and budget revisions Leverage marketing calendars, new product launches, storewide promotions, Holiday intensification plans, anniversary plans, and competitive activity.
  • Accountable for Product forecasting for baseline and novelties with quarterly revisions to adjust when needed.
  • Proactively explore new growth and business opportunities to further drive the perfume business Effectively manages and maximizes OPEX for Staffing, incentives.
  • Monitor and manage the collateral allocations and the follow of product to stores.
  • On-time PO creation in Ivalua and ensures follow up with client’s - prompt invoices receipts Become a key actor and manage relationships with other departments to accomplish business goals – Marketing, Training, Supply Chain and Finance, among others .
  • Develop strong professional relationships and lead account strategy with key accounts, be their privileged business partner (annual negotiations of margin, space, stores visibility, market share, animation plans, category management projects, forecasting sales plan.
  • Gather, analyze and coordinate information and tools available (ex. Market data, media plans, passengers’ traffic, consumer behavior in key regions...etc.) to become an expert on the geographical zone.
  • In charge of commercial negotiations with clients : margin, spaces, promotions, listing of new products, prices, etc.
  • Manage contract negations and renewals for TR accounts. Ensure Catalogue updates in clients with no misalignment.
  • Manage and control a travel budget.

Leading and Coaching :

  • Recruit, manage, train, develop, schedule Brand’s Client Advisors or other commissioned sales staff.
  • Establish monthly goals and objectives in line with Brand / distribution channel strategy.
  • Ensure staff appearance guidelines are followed.
  • Coach, develop and motivate selling teams on a weekly and monthly basis, to meet / exceed sales plans.
  • Perfectly execute corporate by-door scheduling guidance & retail sales expectations.
  • Weekly : Monitor Selling Team schedule adherence, productivity, and ROI effectiveness.
  • Monthly : Leverage data to actively coach & monitor underperformers, celebrate top performers, and capture learnings to share with Regional Manager
  • Resolve performance issues in a timely manner and with a sense of urgency
  • Seasonally : All Sell-Out planning must be completed in advance
  • Ongoing : Ensure building and maintaining strong, collaborative relationships with all levels of store management, to secure and benefit from preferred vendor status
  • Regularly work and coach “shoulder-to-shoulder” with Selling Teams
  • Retail Excellence & Maximize In-Store Opportunities

  • Ensure and Maintain Brand Presentation and Retail Excellence in multiple channels such as airports, landed DF shops, Cruise Ships on our counters and off counters, planning and executing the brand promotional activities both locally and regionally.
  • Identify and negotiate spaces and new business opportunities for additional brand exposure.
  • Work with multi-departments with internal and external clients to secure appropriate brand stock levels, ensuring correct parameters (min-max) and assortment at the point of sales.
  • Reporting

  • Key account updates, business summary, business review, key client presentations, corporate presentations
  • Business Analysis & reports : provide weekly / monthly sales reports by location on sales performance, opportunities, action plan, competitor analysis, stock analysis, pricing report covering all aspects of the business, both quantitative and qualitative.
  • Lead visits and prepare visit booklets.
  • Training

  • Collaborates with Education Manager and Training team in the coordination of trainings and cascade Bulgari trainings on new initiatives and selling techniques to 100% of stores when needed.
  • Confirm retention of training materials amongst Selling Teams during store visits. Actively review key materials, role-play / coach in-store.
  • Stewardship :

  • Budget Ownership : Adhere to spending guidelines with minimal ( Use of Corporate Assets : 100% compliance on corporate rules and regulations as set for corporate assets : laptops, iPads, American Express Cards, non-saleable merchandise, etc.
  • In-Store Standards :

  • Ensure that store standards are maintained on an ongoing basis.
  • Performance Indicators :

  • Sell Out $ / % vs Plan, Market share gain, ranking Top airports and top 50 doors per region.
  • Retail Excellence : ensure merchandising guidelines on and off counter, PLV, GWP’s, visuals, Stock levels : finished goods and testers.
  • Ensure healthy levels of stock.
  • Mystery Shopping rating.
  • OPEX Management effectively manages and optimize Staffing and incentives- deployed on-time and managed within+ / - 2% monthly accuracy.
  • Client’s business reviews.
  • Develop measurable action plans and track progress.
  • For Le Gemme & Allegra doors : track business and by door productivity
  • Key Requirements :

  • 5+ years of sales experience in the Perfume, Beauty, or Service industry within a retail environment, ideally in Travel Retail.
  • Experience in account management and / or buying.
  • Proven negotiation skills and robust analytical capabilities.
  • Proficient in Excel and PowerPoint (mandatory), with working knowledge of Word.
  • Proven initiative and ownership of projects.
  • Capable of proposing innovative ideas and leading them to completion in collaboration with the Area Sales Manager.
  • Adept at training, motivating, and managing teams.
  • Excellent selling techniques.
  • Entrepreneurial mindset : dynamic, independent, with leadership qualities. Excellent problem-solving skills and solution-oriented.
  • Capable of multitasking and working autonomously. Agile and responsive, with a keen sense of urgency.
  • Aptitude for cultivating solid relationships built on respect and trust.
  • Excellent administrative and organizational skills.
  • Position requires up to 50% travel within the assigned trade market in Latin America.
  • Fluency in Spanish is a must; proficiency in English is Plus.
  • Seniority level

  • Associate
  • Employment type

  • Full-time
  • Job function

  • Retail
  • #J-18808-Ljbffr

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