Chief Customer Engagement Officer

Consumer Brand Marketing Specialist

We are seeking a highly skilled Consumer Brand Marketing Specialist to join our team. The ideal candidate will have 3+ years of marketing experience in consumer electronics or related fields, strong digital marketing skills, and a successful track record in planning and executing consumer marketing campaigns.

Key Responsibilities :

• Develop overall marketing strategies for the consumer market : Ensure brand message consistency across all touchpoints.
• Manage social media platforms : Create engaging content and oversee SEO and SEM activities.
• Design marketing materials : For offline and online retail channels, collaborate with retail partners, and monitor competitor activities.
• Analyze consumer data : Guide marketing decisions, conduct consumer research, and stay up-to-date with industry trends.
• Oversee consumer-oriented content creation : Ensure alignment with brand standards and collaborate with designers and external agencies.
• Plan and execute consumer events : Measure effectiveness and identify opportunities for improvement.

Requirements :

The ideal candidate should have a Bachelor's degree in Marketing, Communications, or a related field, along with proficiency in marketing analytics tools and social media platforms.