Senior Digital Marketing Strategist (South America)

B5 Recruiting is a full-service digital and technology consulting firm providing scalable talent and business solutions to a diverse range of clients. We take pride in being a catalyst for growth—helping businesses strengthen their core brand and digital DNA. We’re excited to be seeking a Senior Digital Marketing Strategist to support one of our clients in expanding their digital presence and enhancing their web and brand platforms.

Role Summary

We are seeking a hands-on, growth-oriented Senior Digital Marketing Strategist who will drive digital strategy and execution across multiple channels for our retail clients (and / or our own retail business). This role combines strategic thinking with day-to-day implementation : from SEO and website optimization (especially on platforms like Shopify) to email campaigns, social media (including short-form video like TikTok), brand creation and building memorable experiences that deepen client engagement and expand retail presence.

You’ll partner with cross-functional teams (e-commerce / operations / creative) and work directly with clients (if in an agency model) or internal stakeholders (if in-house) to expand our retail footprint, build brand equity and drive measurable digital growth.

Key Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with retail growth objectives, brand expansion and customer experience goals.
• Own SEO strategy (on-page, technical, content, link building) to drive organic traffic and conversions.
• Lead website optimization and e-commerce experience (especially on platforms like Shopify) including site architecture, UX, conversion rate optimization, merchandising and content.
• Plan, create and execute email marketing programs (newsletters, automated flows, retargeting, segmentation) to drive engagement, sales and loyalty.
• Architect and manage social media strategy across channels (Instagram, Facebook, TikTok, Pinterest, etc) including paid social, organic content, influencer partnerships and short-form video production for platforms like TikTok.
• Drive brand creation and growth : develop brand positioning, messaging frameworks, visual direction, campaign concepts and build brand presence and experience for retail clients (or your own brand).
• Design and execute retail-client experience initiatives (in-store + online integration, digital-first experiences, immersive campaigns, loyalty / CRM tie-ins) that deepen customer connection and expand reach.
• Monitor, analyze and report on key performance metrics (traffic, conversions, AOV, retention, ROI) and use insights to optimize campaigns, website experience and brand activations.
• Stay on top of industry trends (retail, e-commerce, social media, video content, emerging platforms) and proactively propose new ideas, channels or technologies to stay ahead of competition.
• Collaborate with creative, operations, merchandising, analytics and external agencies or vendors to deliver on strategic initiatives.
• Mentor and guide more junior team members (if applicable), share best practices and help build out digital marketing capability.

Qualifications & Experience

Must-haves :

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Key Competencies