Marketing Senior Director (Mexico) Latin America

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We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.

To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.

Your Purpose

As the Senior Director of Retail Marketing , you will be responsible for leading our Brand, Content and Creative marketing teams to deliver best-in-class campaigns. You will lead our Marketing Operations team and work closely with our Growth and Product Marketing teams to ensure consistency across all of our Marketing efforts. This role requires a strategic thinker, data-driven decision-maker, and execution-focused leader who can align cross-functional teams, optimize channel performance, and ensure product success in Mexico and across Latin America.

Reports To

General Manager of Retail

Who You Are

• 10+ years of progressive experience in marketing leadership roles, including at least 3-5 years in leadership positions.
• Proven expertise in brand strategy, content marketing, customer engagement, and CRM.
• Demonstrated ability to develop and implement marketing strategies that reposition and scale brands.
• Direct or indirect experience in financial services, brokerage, fintech, or cryptocurrency.
• Exceptional leadership skills with experience managing and growing diverse marketing teams.
• Good understanding of AI tools and how to implement them to increase output quality and velocity
• Fluent in English (written and spoken) and proficient in Spanish.
• Good understanding of the Mexican market and our key segments

What You Will Do

Research in Diversity, Equity, and Inclusion suggests that individuals may hesitate to apply for jobs if they do not meet all the listed criteria. At Bitso, we value diversity and your unique strengths could be just what we're looking for. If this role excites you but you don't match every point in the description, we still want to hear from you.

Who We Are

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products.

When we hire people for our team, we specifically test for the following traits in addition to our cultural values :

Mission-Driven : We seek individuals who are passionate about crypto and Bitso’s mission and resilient in facing industry challenges

High Sense of Urgency : We prioritize candidates who demonstrate a high sense of urgency and responsibility.

Exceptional Hard Skills : We seek individuals who possess exceptional skills in their respective fields, with no room for mediocrity.

Self-Management : We look for individuals who can independently manage their work, career, and professional development.

At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.

So for those willing to commit, adapt and pioneer the most important change of the century we offer :

Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive!

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Current Location

While we are a fully-remote company, there are some roles which need to be performed within a certain time zone. For this reason, please share the following, to see if this matches our role

What is your monthly salary expectation in your local currency? Please only write down by number.

If you are from Mexico, Argentina, Brazil, Colombia, or Gibraltar, please provide the gross amount .

If you are from another country, please submit the net amount in USD.

Do not add text or salary ranges.

Which best describes your level of cryptocurrency knowledge?

Do you have any relatives who work with us, or have a commercial relation with us, or have a high rank in a government supervising Bitso’s operations? If so, please indicate their names, job titles and relation to you.

If you get to the final stage of our recruitment process, we will ask you to please complete our background check process. Do you agree?

All of the personal data stated here will be processed according to our privacy policy, available at : https : / / bitso.com / legal / GI / privacy_policy. Do you agree with our privacy policy?

How many years of experience do you have in a leadership position?

Do you have experience working in financial services, brokerage, fintech, or cryptocurrency industries?

Are you based in Mexico?

We're asking you this question because we're committed to ensuring equity and fairness in our recruitment process. Your responses will be used to help us identify areas of improvement in our process and won't be associated with your specific application.

How would you describe your gender identity?

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