Marketing Campaign Specialist

Job Description : ">

About Our Team">

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We are seeking a skilled Marketing Coordinator to join our dynamic team.">

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Midea America Corp. is a leading global manufacturer of home appliances, committed to delivering high-quality products that make life easier for millions around the globe.

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As a key member of our marketing team, you will be responsible for supporting various marketing activities to promote our company's products and brand.

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This role involves tasks such as assisting in the development of marketing campaigns, coordinating events and promotional activities, managing social media accounts, conducting market research, analyzing consumer behavior, and collaborating with other teams such as sales and product development.

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You'll likely be involved in both traditional and digital marketing efforts, working to increase brand awareness, drive sales, and engage with customers effectively.

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Responsibilities : ">

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Campaign Coordination : Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.">

Event Management : Plan and coordinate marketing events, including trade shows, product launches, and promotional activities.

This involves logistics management, vendor coordination, and post-event evaluation.

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Content Creation : Support the creation of marketing collateral such as brochures, presentations, videos, and social media content. Ensure consistency in messaging and branding across all materials.">

Social Media Management : Manage our social media accounts by creating and scheduling posts, engaging with followers, and monitoring trends.

Analyze social media metrics to assess the effectiveness of campaigns.

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Market Research : Conduct research on industry trends, competitor activities, and consumer preferences to inform marketing strategies and product development decisions.">

Data Analysis : Collect and analyze marketing data, including sales figures, website traffic, and customer feedback.

Use insights to optimize marketing efforts and identify areas for improvement.

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Collaboration : Work closely with cross-functional teams such as sales, product development, and external agencies to ensure alignment of marketing activities with overall business objectives.">

Budget Management : Assist in managing the marketing budget by tracking expenses, preparing cost estimates, and optimizing spending to maximize ROI.

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Brand Management : Help maintain brand consistency and integrity across all marketing channels and materials. Ensure adherence to brand guidelines in all communications.">

Reporting : Prepare regular reports on marketing performance, including key metrics, campaign effectiveness, and ROI.

Present findings to management and make recommendations for future strategies.

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Among other duties.">

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Experience & Background : ">

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3+ years of experience in Marketing or related roles.">

Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.

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Degree and Language : ">

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Bachelor's degree in Business Administration, Marketing, Communications, or a related field.

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Advanced English.">

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Knowledge, Skills, Abilities : ">

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Marketing Principles : Understanding of fundamental marketing concepts such as the marketing mix (product, price, place, promotion), target audience segmentation, positioning, and branding.">

Digital Marketing : Familiarity with various digital marketing channels and tactics, including social media marketing, email marketing, content marketing, search engine optimization.

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Event Management : Skills in planning, organizing, and executing marketing events and promotional activities, including trade shows, product launches, and customer engagement events.">

Data Analysis : Proficiency in using data analysis tools and techniques to interpret marketing metrics and performance indicators, identify trends, and derive actionable insights for optimization.

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Project Management : Ability to manage multiple marketing projects simultaneously, set priorities, meet deadlines, and coordinate tasks with internal teams, external vendors, and stakeholders.">

Communication Skills : Strong verbal and written communication skills to effectively convey marketing messages, collaborate with team members, liaise with external partners, and engage with customers.

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Creative Thinking : Innovative thinking and creativity to develop unique marketing ideas, campaigns, and strategies that resonate with the target audience and differentiate us from competitors.">

Technical Skills : Familiarity with marketing automation tools, customer relationship management (CRM) software, content management systems, and analytics platforms commonly used in marketing operations.

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Industry Knowledge : Awareness of trends, regulations, and developments in the home appliances industry, as well as an understanding of our products, market positioning, and competitive landscape.">

Budget Management : Basic knowledge of budgeting principles and financial management to assist in budget planning, tracking expenses, and optimizing marketing spend for maximum ROI.

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Personal Traits : ">

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Adaptability : Willingness to embrace change and adapt to evolving market trends, consumer preferences, and company priorities in a dynamic business environment.

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Attention to Detail : A keen eye for detail to ensure accuracy and consistency in marketing materials, campaigns, and communications, maintaining our brand's integrity.">

Organizational Skills : Strong organizational skills to effectively manage multiple projects, prioritize tasks, and meet deadlines while maintaining high-quality standards.

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Communication Skills : Clear and effective communication skills, both verbal and written, to convey marketing messages, collaborate with team members, and engage with stakeholders.">

Collaborative Spirit : Ability to work well in cross-functional teams and collaborate with colleagues from various departments, including sales, product development, and customer service, to achieve common goals.

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Problem-Solving Skills : Resourcefulness and analytical thinking to identify challenges, explore solutions, and overcome obstacles in marketing initiatives and campaigns.">

Resilience : Ability to handle pressure and setbacks positively, learn from failures, and bounce back with renewed determination and adaptability.

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Customer Focus : A genuine interest in understanding customer needs, preferences, and behaviors to create marketing strategies and campaigns that effectively engage and resonate with the target audience.">

Results-Driven : A focus on achieving measurable results and driving performance improvements in marketing activities, with a commitment to continuous optimization and ROI.

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Initiative : Proactive and self-motivated approach to taking initiative, seeking opportunities for improvement, and contributing ideas to enhance marketing effectiveness and efficiency.">

Ethical Integrity : A commitment to upholding ethical standards and integrity in all marketing practices, ensuring transparency, honesty, and trustworthiness in interactions with customers, colleagues, and stakeholders.

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Self-motivated and Comfortable in Dynamic, Fast-Moving Organization : Demonstrates initiative and adaptability in a rapidly changing environment, ensuring consistent performance and responsiveness to evolving demands.">

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Midea America Corp. is an equal opportunity employer.

We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.