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Sales Marketing Manager

Sales Marketing Manager

Lucerna EnergyMonterrey, Nuevo León, México
Hace 3 horas
Descripción del trabajo

Sales & Marketing ManagerThe ideal candidate will be responsible fordeveloping and executing marketing strategiesthat position our company at the forefront of the clean energy transition.

As a starting point, their main focus will be onmarketing and promoting Tesla EV Supercharging Stationsand, subsequently, supporting the pipeline of upcoming large-scale projects (PV, BESS, Gensets, Gas Turbines, etc.).

They will lead initiatives that create visibility, generate leads, and drive sales, while ensuring alignment with overall business goals.ResponsibilitiesDevelop and implement a comprehensive marketing strategy to promote company projects and services.Lead the marketing and go-to-market plan for Tesla EV Supercharging Stations, ensuring strong customer awareness and adoption.Coordinate with sales and business development teams to design campaigns that generate qualified leads and support revenue growth.Conduct market research and competitive analysis to identify opportunities, trends, and positioning strategies.Manage digital marketing activities (social media, paid ads, Google Ads, SEO, LinkedIn campaigns) to increase brand visibility.Develop marketing materials and sales collateral tailored to different industries and client segments.Plan and execute events, trade shows, and PR initiatives to build relationships with stakeholders and customers.Track, analyze, and report on campaign performance and ROI , adjusting strategy to maximize impact.Collaborate with project managers and engineers to translate technical details into clear value propositions for clients.Support sales efforts by preparing presentations, proposals, and case studies .

Ensure all activities align with company brand, standards, and regulatory requirements .

What we require from youBachelor's degree in Marketing, Business, Communications, or related field .3–5 years of experience in marketing, preferably in energy, infrastructure, or technology industries.Proven track record in developing and executing marketing campaigns that drive measurable results.Strong knowledge of digital marketing tools (Google Ads, SEO / SEM, LinkedIn Campaign Manager, Meta Ads, CRM tools).

Experience in B2B sales support and lead generation .

Excellent communication skills in English and Spanish, both written and spoken.Strong project management and organizational skills; ability to manage multiple campaigns simultaneously.Results-driven, creative, and customer-focused; able to interact effectively within cross-functional teams .

Experience in the renewable energy, Energy infrastructure, or industrial sector is a strong plus.

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Marketing Manager • Monterrey, Nuevo León, México

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