Marketing Automation Manager

Why join Aptiv? You'll have the opportunity to work on cutting-edge applications, develop breakthrough technologies, and deliver innovative solutions to some of the world’s leading automotive brands. See your work come to life on the road—helping make mobility safer, greener, and more connected. Ready to shape the future of mobility with us?

YOUR ROLE

The Marketing Automation Manager on our team shall be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers, this role will implement programmatic and operational initiatives.

In your daily job you will :

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
• Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, and analyze campaign performance. Create recommendations to improve campaigns continuously
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A / B testing to define and execute enhancements to productivity & conversion rates
• Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing. Own the end-to-end email pipeline-strategy, planning, analysis, and optimization

YOUR BACKGROUND

Key skills and competencies for succeeding in this role are :

WHY JOIN US?

YOUR BENEFITS AT APTIV :

Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status or any other characteristic protected by law.

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