Paid Ads Specialist

Job Title : Paid Ads Specialist

Location : Remote

Employment Type : Full-Time

About the Role :

We’re seeking a Paid Ads Specialist to own tracking, analytics, and paid media execution for a portfolio of clients. This is a full-time role where you’ll partner with our Digital Marketing Manager and cross-functional teams to keep data clean, experiments disciplined, and results measurable. You’ll thrive here if you’re detail-obsessed, data-driven, and comfortable using AI to work faster and smarter.

Responsibilities :

• Lead Google Tag Manager implementation and governance (clean taxonomy, QA, consent, events).
• Own Google Analytics 4 : property / admin hygiene, conversions, audiences, explorations, and insight generation.
• Plan, launch, and optimize Meta Ads campaigns (lead gen and performance) with rigorous testing and pacing.
• Manage Google Ads as a secondary channel (Search, Performance Max, Display / YouTube) with clear KPIs and budget stewardship.
• Build repeatable workflows for A / B & multivariate testing, audience strategy, and creative iteration.
• Maintain airtight tracking across platforms; debug discrepancies and document fixes.
• Use AI tools (prompting, automation, analysis) to speed up research, QA, reporting, and creative ideation.
• Collaborate with Digital Team and Account Executives; report to the Digital Marketing Manager.
• Proactively propose enhancements to improve client outcomes and internal SOPs.

Requirements

Technical Skills

What We Offer