Paid Ads Manager

SwipeLabs.io is seeking a highly skilled and motivated Paid Media Specialist to join our marketing team. The ideal candidate will have a strong background in digital advertising, particularly in managing paid campaigns on Google, Facebook, and Instagram platforms. As a key member of our team, you will be responsible for developing, implementing, and optimizing paid advertising strategies to drive user acquisition, engagement, and conversions for our tech startup & ecommerce clients. Experience working with DTC and CPG apps, and tech startups is a significant advantage.

Responsibilities :

• Develop and execute comprehensive paid advertising strategies across Google Ads, Facebook Ads, and Instagram Ads to achieve key performance metrics and business objectives.
• Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance and ROI.
• Create and manage campaigns, ad groups, and ad creatives, including A / B testing and ongoing optimization to improve ad performance.
• Monitor campaign budgets, performance metrics, and KPIs to track progress and identify areas for improvement.
• Analyze data and provide regular reporting on campaign performance, insights, and recommendations for optimization.
• Stay updated on industry trends, best practices, and algorithm changes to continuously refine advertising strategies.
• Collaborate cross-functionally with internal teams including marketing, design, and product to align paid advertising efforts with overall marketing initiatives.
• Keep abreast of competitor activities and market trends to identify new opportunities and stay ahead of the competition.

Requirements :

Experience working with DTC and CPG products, apps, and tech startups is a significant advantage.