Market Development Manager

Job Type : Full-time

Work Category : Hybrid

Sponsorship : Not Available

We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. View our Corporate Values and Mission Statement here.

GALLO is seeking a Market Development Manager based in Mexico City, MX! This is a new role that will be hybrid based in our Mexico City office location.

The Market Development Manager maximizes the sale and distribution of Gallo brands in Retail accounts by executing sales / marketing strategies and the annual sales plan. Understands distributor deal structures and competitive pricing to identify issues, and shares with management opportunities observed in the accounts, and overall, re : market conditions.

A Taste of What You'll Do :

• Works with distributor personal (i.e., Reps, DMs, AMs) in accounts to execute monthly programs close gaps, and deliver points of distribution : 80% of time.
• Strategically plans time each month to maximize sales and grow Gallo brands (i.e., all distributors, reps, brands, accounts, etc. are not treated equally).
• Makes choice-ful decisions when working with distributor personnel. Recognizes opportunities and re-allocates time strategically toward highest opportunity, pivoting between motivating, training, supporting close of sales gaps, etc. as appropriate, based on business performance, time of the month, opportunities in the account and needs of the rep.
• Directly monitors and ensures achievement of performance goals and objectives.
• Trains and coaches distributor sales representatives and district managers in relevant retail divisions.
• Marketing intelligence gathering : reviews market, product performance, and other sales related data. Identifies and shares with management market, competitive and brand opportunities to further Gallo sales, such as pricing opportunities or issues vs. competitors.
• Assists Area Manager in ensuring retail prices are consistent with state brand guidance.
• Motivates distributor management and sales people (Kick offs, new program introductions, and crew drives) to maximize the sale and distribution of Gallo brands.
• Coordinates with the local Shopper Marketing team to ensure relevant materials are available to activate locally in market.
• Reinforces periodic local / regional communication on Gallo standards.
• Coordinates activities with other winery support areas within the market (customer development, channel marketing, shopper marketing, sales finance, direct to consumer, specialists, etc.).
• Demonstrates innovation and entrepreneurial mindset –adopt change and act in future-focused way.
• Engages accounts and distributor personnel to ensure all e-Retail opportunities in marketplace are maximized.
• Supports commercialization of digital marketing programs.
• Leverages technology (e.g., Account 360) and digital assets in order to monitor performance, identify opportunities, direct the action of distributor personnel, make decisions, identify exceptions, etc.
• Supports sales specialists and cross functional partners with identification and activation of consumer engagement initiatives and event execution.
• Makes sound business decisions and optimizes resource allocation based on business trends, data, growth opportunities, etc.
• Acts as a Gallo Ambassador, advocating for our brands, including hosting events, leveraging social media and other tools to promote for Gallo sales within the community.
• Negotiates monthly objectives, sales incentives, with distributor leadership on behalf of Gallo Winery.
• Develops positive working relationships with all levels of accounts, distributor management and distributor personnel.
• Controls and monitors business expenses (meals, transportation, lodging, etc.).
• Maintains satisfactory attendance, to include timeliness.
• Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

What You'll Need :

How You'll Stand Out

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.