Job Description
This role is responsible for bridging marketing strategy with technology execution, ensuring campaigns are data-driven, personalized, and optimized across platforms. As a key member of our team, you will work closely with CRM, IT, and sales teams to manage tools, analyze performance, and improve customer engagement throughout the customer lifecycle & data architecture.
Key Responsibilities :
- Collect, clean, and analyze customer and campaign data from multiple sources
- Build dashboards and reports to track KPIs (e.g., lead conversion, engagement, ROI)
- Support segmentation and targeting strategies using behavioral and transactional data
- Assist in predictive modeling and customer journey mapping
Technical Requirements :
CRM Platforms : Proficient in tools such as Salesforce, HubSpot, Zoho, or Dynamics 365Martech Stack : Familiarity with automation platforms (Mailchimp, ActiveCampaign), personalization tools (Segment, Optimizely), and analytics platforms (Google Analytics, Hotjar)Databases and SQL : Ability to query, clean, and analyze customer dataCDP (Customer Data Platforms) : Basic understanding of how to consolidate data from multiple sourcesAPI Integrations : Understanding of how to connect systems for data flow between platformsQualifications :
Systems Engineering / Computer Science, Actuarial Science, Marketing / Communications, Industrial Engineering or relatedAdvanced English levelCertifications in Martech and Specific PlatformsSalesforce : Administrator-level proficiency and experience with Marketing Cloud