Coordinator Sr Data & Martech CRM [Aplica ya]...

Summary : A tech-savvy and analytical SR Coordinator to support our Data & Martech operations. This role will help bridge marketing strategy with technology execution, ensuring our campaigns are data-driven, personalized, and optimized across platforms. This role works closely with CRM, IT, and sales teams to manage tools, analyze performance, and improve customer. engagement throughout the customer lifecycle & data architecture.Job Responsibilities : 1-Data & Analytics : Collect, clean, and analyze customer and campaign data from multiple sourcesBuild dashboards and reports to track KPIs (e.g., lead conversion, engagement, ROI)Support segmentation and targeting strategies using behavioral and transactional dataAssist in predictive modeling and customer journey mapping2-Martech Operations : Maintain and optimize the marketing technology stack (CRM, automation, analytics, etc.)Support integration between platforms (e.g., CRM ↔ Email ↔ Web Analytics)Troubleshoot data flow issues and ensure data integrity across systemsCollaborate with vendors and internal teams on tool upgrades and implementationsCampaign SupportAssist in setting up and executing automated marketing workflowsMonitor campaign performance and suggest optimizationsEnsure personalization and dynamic content are properly configuredEnsure architecture between IT of CRM Platforms and Lead management platforms such as (Salesforce, Hubspot, ADOBE, Braze, Creatio)Workflows of IA agents to a CRM & Leadmanagement systems.Job Requirements : CRM Platforms : Proficient in tools such as Salesforce, HubSpot, Zoho, or Dynamics 365Martech Stack : Familiarity with automation platforms (Mailchimp, ActiveCampaign), personalization tools (Segment, Optimizely), and analytics platforms (Google Analytics, Hotjar)Databases and SQL : Ability to query, clean, and analyze customer dataCDP (Customer Data Platforms) : Basic understanding of how to consolidate data from multiple sourcesAPI Integrations : Understanding of how to connect systems for data flow between platformsSkilled in grouping audiences by behavior, demographics, or commercial valueData Analysis : Ability to interpret campaign KPIs, customer behavior, and channel performanceReporting : Creation of dashboards and actionable reports for stakeholdersCustomer Journey Mapping : Understanding and mapping customer touchpointsCX Optimization : Identifying friction points in the experience and proposing improvements using technologyClear Communication : Translating technical insights into understandable language for business teamsCross-Functional Collaboration : Working with marketing, sales, IT, and customer service teamsProblem Solving : Identifying process failures and proposing practical solutionsTime and Priority Management : Organizing tasks in agile environments with multiple projectsData Privacy and ComplianceKnowledge of Salesforce, Adobe, and Data ArchitectureVisualization Tools : Skilled in Power BI and TableauProfile : Systems Engineering / Computer Science, Actuarial Science, Marketing / Communications, Industrial Engineering or relatedAdvanced English levelCertifications in Martech and Specific Platforms (Example : Oracle Cloud CX certifications in automation, sales, and digital marketing)Salesforce : Administrator-level proficiency and experience with Marketing CloudAnalytics Tools : Skilled in Google Analytics (including GA4) for web and campaign performance trackingData & Visualization : Proficient in SQL, BigQuery, Tableau, and Power BI for querying, analyzing, and visualizing dataMarketing Platforms : Hands-on experience with HubSpot, Adobe Experience Cloud, and Segment for customer engagement and data orchestration