DiDi Food Marketing Analyst...

Company Overview :

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview :

As marketers at one of the most iconic brands in the technology space, we play a major role in building long-lasting relationships with our customers. Here, creativity and inspired storytelling combined with powerful business data-based marketing and meaningful content create a genuine human connection with our customers that is unique in the industry. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and on-demand do anything from connecting small restaurants to new customers to uncovering insights that inspire the future of ride hailing.

Role Responsibilities :

• Strategy development & execution. By keeping the users at heart, woy will work with our Operations team to develop marketing strategies to drive traffic and orders to our app, and execute the strategies according to plan;
• Campaign management. Develop and execute owned media marketing campaigns, that can bring awareness, consideration and conversion to our platform;
• Channel management. Become an expert managing our owned channels and internal systems and work with our channel manager to plan effective ways to use and optimize these channels for all of our communication strategies to eaters;
• Creative asset development & optimization. Work with our internal creative teams develop creative assets required to support our promotional campaigns, giving objective and effective guidance and input throughout the creative process;
• Research & insights. Use external and internal sources to find relevant insights that can be translated into powerful messages within our campaigns. Remain fully informed on market trends and marketing campaigns and implement best practices;
• Processes. Generate or upgrade existing processes that can result in greater efficiency, scalability and better alignment with counterparts of our campaigns. Be responsible for the documentation of all data processes and seek continuous improvements to these processes as appropriate Measurement & Analysis. Establish key performance indicators (KPIs) and track the performance of each campaign or project. Regularly monitor metrics, prepare reports, presentations, and present findings and results to stakeholders, providing actionable recommendations for continuous improvement;
• Reporting. Document in full each marketing initiative, from planning to execution and results.

Role Qualifications :

EEO Statement :

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy / maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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