Restaurant Marketing Analyst...

Company Overview :

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit : www.didiglobal.com / news

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Team Overview :

The Restaurant Marketing LATAM team drives growth by creating Marketing plans, tools, and processes to support Strategy and Commercial teams. You'll work to boost restaurant exposure and execute data-driven Marketing campaigns. This dynamic team is passionate, fun, and focused on results. If you love problem-solving and collaborating with top talent, this role is perfect for you!

Role Responsibilities :

• Supporting the local teams across different LATAM countries to grow their online delivery sales within our app, generating business growth and multiple opportunities for users and restaurants in the region.
• Contributing to Marketing initiatives development & execution to communicate our restaurant selection to app users : conducting research (as needed), shaping consumer insights, briefing creative / media partners, crafting comms plans including on / off actions, Social Media, InApp and CRM communication, and establishing robust measurement plans.
• Using internal data to find relevant insights that transform into effective marketing campaigns achieving business and marketing OKRs.
• Remaining fully informed on market trends and marketing campaigns and implementing best practices reporting each marketing initiative and KPIs results.
• Analyzing and optimizing campaigns regarding brand and growth results, crossing variables to make long term strategic decisions.
• Assembling presentation decks and clearly communicating findings from initiatives to management.
• Managing the day-to-day marketing activities, In App comms and reports.
• Working closely with cross functional DiDi teams and act as POC for multiple areas in the organization to collaborate with them and contribute to the growth of the business
• Working on special projects that will shape the future of food delivery for DiDi.
• Working with a multicultural and international team.

Role Qualifications :

EEO Statement :

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy / maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https : / / careers.didiglobal.com / terms