Food Marketing Sr. Analyst...

Company Overview :

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

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Team Overview :

We are looking for a creative and innovative marketer with strong expertise in 360° marketing campaigns and a deep understanding of media. The ideal candidate combines a user-centric mindset with insight into locally relevant trends, ensuring impactful, results-driven outcomes.

They thrive in fast-paced, dynamic environments, work well independently, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals.

This role reports to the Spanish-speaking LATAM Food Brand Marketing Manager.

Role Responsibilities :

• Translate high-level strategy and positioning into actionable, locally tailored deliverables such as integrated marketing campaigns, communication frameworks, and value propositions;
• Connect the business ambition to brand vision to build a maneaningful brand positioning in the category;
• Stay informed about market trends and top-performing brand campaigns that establish local benchmarks.Uncover locally unique and culturally relevant marketing opportunities, aligned with business priorities and fueled by insights from user research to enhance engagement;
• Develop and execute Marketing campaigns providing input into key messaging and creative briefs;
• Use internal and external data to find relevant insights that transform into effective marketing plans and SoMe actions and content;
• Use data-driven thinking approach for decision making;
• Collaborate with cross-functional teams to develop go-to-market plans;
• Analyze marketing data to measure campaign performance and adjust strategies accordingly;

Media knowledge, understanding and strategic feedback.

Role Qualifications :

Fluent in English and Spanish is mandatory.

EEO Statement :

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy / maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

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