Sales and Execution Executive Mexico

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.

Overview

Join us to create a career worth celebrating.

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

We’re the world’s leading premium drinks company, with over 200 brands sold in more than 180 countries. Every day, over 30,000 talented people come together to create the magic behind our brands and build a more inclusive and sustainable future.

About the Function

Our Sales team loves building relationships, connecting with customers to sell our brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We operate across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll leverage consumer insight and digital platforms to reach new customers, markets, and celebrations while supporting your learning and growth across the business.

About the role

Diageo is focused on becoming the best performing, most trusted and respected consumer products company in the world. In Mexico, growth has been driven by brand building, partnerships, and strong execution. The Sales Operations Team brings strategy to life at the point of sale, driving execution within our commercial organization with speed, precision, and visibility.

Role focus : FIELD SALES SENIOR ASSOCIATE is responsible for a group of cities within Nielsen Area 3 (GUANAJUATO Y MICHOACAN); translating company and regional strategy into local sales and execution tactics to drive profitable growth in volume, distribution, visibility, and sell-out through flawless execution and store activations. The role also serves as a link with customers and internal multifunctional teams, leveraging data, insights and disciplined routines to drive results.

Purpose of position : Ensure the achievement of sales and execution objectives in the assigned territory by leading customer relationships, executing commercial activations, negotiating additional visibility, visiting points of sale, and providing local insights to influence regional strategy and cross-functional teams.

Responsibilities

• Define customer, route and POS priorities in the territory.
• Negotiate additional spaces and product visibility aligned with strategy and execution guidelines.
• Define corrective actions based on store performance data (Out of Stocks, Visibility Gaps, Sell Out, SKU Performance).
• Decide actions to recover execution gaps identified in store audits or KPIs.
• Track promoter and supervisor performance in stores, escalating issues when needed.
• Provide insights on local trends, strengths, opportunities and competitors.
• Prioritize time and resources in stores with highest ROI potential.
• Share best practices observed in other territories or channels for replication.
• Optimize store visit frequency based on sales potential, store strategy, segmentation and ROI of execution.
• Coordinate with 3rd parties (agencies) to improve coverage and reduce overlaps and inefficiencies.
• Improve execution standards (training needs, checklists, processes) in collaboration with 3rd parties.
• Coordinate with multifunctional teams (KAMS, Shopper, Marketing, Supply) to support execution effectiveness.
• Maintain financial accountability (Budget / Revenue) including budgeting and ROI of local initiatives.
• Recommend allocation of operational resources by channel.
• Support ROI analysis of execution models.
• Monitor and report Merchandisers Budget for the full Fiscal Year and status to Sales Operations Head.

Experience / skills required

Flexible Working Statement : Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits

We recognize and value performance, offering a highly competitive Rewards and Benefits package including diversity initiatives and inclusive culture.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. Creating an inclusive culture where everyone feels valued and belongs is a crucial part of this. We embrace diversity in the broadest possible sense and welcome people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and mindsets.

Our ambition is to be the best performing, most trusted and respected consumer products company in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

EEO & Employment

Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together to create the magic behind our brands. Our founders and their legacy live on through our people, leaders and makers from around the world. Join us and help build a more inclusive and sustainable future.

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