DGB Americas Area Manager Mexico

Area Manager (Distributors)

Department : Commercial Distributors / TR

Location : Mexico

Remote

Role Summary :

Grow the business in a profitable way while strengthening the commercial relationships with local distributors. At the same time, guarantee growth on actual businesses while generating new opportunities within your responsible markets to increase Market Share

Function as main point of contact for distributors managing the overall relationship, from strategic vision to execution, working closely with Planner, Trade Marketing and Sales Managers; covers basic, launch, GWP / promo, sets, Holiday, non-saleable / collateral / all supporting elements; Delivers sustainable growth plan for brand in account, determining where to play, how to win and white space opportunities.

Detailed Role :

• Deep understanding of retailers and local market nuances to help set overall account strategy that guides category priorities, marketing campaigns, assortment, merchandising, promos / GWP / sets, and all other parts of the business
• Develops full calendar of tailored activities per market, retailers and ecommerce, leveraging overall brand category and marketing objectives and ensuring correct coordination and resource allocation between Brick and Mortar and Ecommerce
• Negotiates seasonal stock and sales plans with collaboration from Account and Sales Planning team
• Ensures strong visual presence in store in local market and on retailer.com
• Ensures that correct marketing activities (in store, co-op, digital / social, etc.) supports events, promos and other brand activities
• Works closely with Trade Marketing and Account and Sales Planning to ensure strong business decisions on marketing, assortment, stock levels, sampling, sets, exclusives and gifts tailored to retailers’ customers
• Owns key P&L items for account and determines spend to maximize ROI and sales; held to seasonal targets (retail sales, net sales, demo, co-op, promo, sets, GWP, CAPEX) and shapes these items at the retailer
• Reviews door profiles with input from Planner and the Field
• With Finance, reviews door P&L’s seasonally (prepared by Finance) to analyze outliers / ensure more profitable and productive doors
• Negotiates overall demo investment with distributor and monitor productivity / effectiveness; define together with distributor total investment for Field to allocate execute by door
• Prepare and maintain required reporting, records and analysis.
• Own the accurate forecasting of orders, margins, and sales for customers

Detailed Skills :

Required Experience :