Comms & Culture Senior Analyst

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit : www.didiglobal.com / news

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Team Overview

We are looking for a dynamic and highly creative Communication and Culture Senior Analyst to join our Sales Operation team at DiDi Food. This role will be integral to shaping how DiDi Food communicates with our sales force, while ensuring that our core commercial values and culture are authentically represented across various channels. The ideal candidate will have strong expertise in communications, a flair for creativity, and marketing knowledge to help elevate and anchor our business culture internally.

Role Responsibilities

Develop and Execute Communications Strategies : Create innovative communication plans to effectively promote DiDi Food’s business culture and core commercial values. Ensure that messaging is consistent and resonates with diverse audiences across multiple channels.

Content Creation & Copywriting : Produce high-quality, compelling content that showcases DiDi Food’s unique culture and offerings. Collaborate with design teams to create engaging visual and editorial content.

Brand Storytelling : Craft and share impactful narratives that highlight DiDi Food's journey, mission, and success stories. Ensure these messages align with our business culture, values, and goals.

Cultural Insights & Strategy : Leverage deep knowledge of the company’s culture to ensure that all communications are culturally relevant and sensitive. Identify key cultural trends that can influence communication strategies and product development.

Stakeholder Engagement : Serve as the primary point of contact for internal teams for communication-related inquiries. Build strong relationships to foster culture advocacy.

Performance Metrics : Monitor and analyze the performance of communication campaigns, providing insights and recommendations for optimization based on KPIs such as cultural alignment, engagement, and ROI.

Market Research & Trends : Stay on top of industry trends, competitor communications, and consumer behavior to proactively adjust communication strategies.

Role Qualifications

Bachelor’s degree in Communications, Marketing, or a related field.

3+ years of experience in communication, marketing, or public relations roles, with a focus on creative strategy and brand management.

Proven track record in developing and executing successful communication and marketing campaigns, preferably within the food delivery or e-commerce sectors.

Exceptional written and verbal communication skills in Spanish and English

Strong creative mindset with the ability to think outside the box and generate fresh, compelling ideas that capture audience attention.

Expertise in digital marketing tools, social media platforms, and content creation software.

Ability to work collaboratively with cross-functional teams, including design, marketing, and leadership.

Strong understanding of cultural dynamics and how to tailor messaging to resonate with diverse audiences.

Analytical mindset with the ability to track performance, measure effectiveness, and adjust strategies as needed.

Desirable Skills :

Experience in the food delivery or tech industry.

Familiarity with marketing and media relations.

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy / maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https : / / careers.didiglobal.com / terms

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