Marketing Manager
Go OfferMexico, MexicoHace 4 días
Descripción del trabajoDevelop and oversee the content strategy across all channels Lead the creation of client case studies (we have 100+ success stories!) Adapt marketing and educational content for new markets (EU, US) Maintain a consistent tone of voice and content quality Plan and host webinars and educational events Launch email sequences, tripwires, and marketing funnels Set up chatbot automation flows (Telegram, website) Build partnerships and collaborations to scale lead generation Track channel performance, CAC, CPL, and funnel metrics Calculate campaign ROI and conversion improvements Optimize active campaigns to improve CAC, LTV and retention Build and refine CJMs and conversion funnels Marketing team exists, but execution lacks consistency — we need a system Sales launched in Europe (Finland, Germany) — marketing needs localization Sales launched for English-speaking U.S. audiences — marketing must adapt We have 100+ client case studies and podcast episodes ready for marketing use No consistent content production framework Client case studies are produced irregularly Need adaptation for new markets Content quality must be stabilized and elevated Team accountability and task ownership must be improved Need transparent metric tracking for optimization No unified coordination between Marketing ↔ Sales Growth goal : 3× in 6 months Expansion into new markets (Finland, Germany) Strengthening position in the U.S. Channel diversification and testing Build quarterly / monthly / weekly marketing plans Manage and mentor SMM, email, and paid traffic teams Write briefs and task descriptions for creatives and specialists Run regular syncs with team and stakeholders Prioritize initiatives and ensure deadlines are met Develop content strategy for SMM, email, webinars, landing pages Lead the production of case studies and educational content Work with designers and copywriters : briefs, quality review Adapt content for different audiences and markets Maintain a unified tone of voice Plan and execute webinars end-to-end Launch email campaigns, tripwires, and automated funnels Build and optimize chatbot logic and conversion flows Develop partnerships, media placements, and collaborations Build CJMs and warming funnels Analyze key metrics (CAC, CPL, conversions, ROI) Produce channel and campaign performance reports Optimize existing marketing activities based on data Test new channels and hypotheses Work with analytics tools (GA, CRM, marketing platforms) Strong understanding of how educational / SaaS funnels work B2C marketing experience in career / learning segments Experience with performance metrics and ROI-oriented marketing Ability to work in a fast-changing environment Skilled in prioritization and multitasking Experience contributing to 2x–3x growth Ability to assign and brief tasks clearly Coordination of cross-functional stakeholders Delegation and performance oversight Email marketing (Klaviyo, SendGrid, or similar) Chatbots and automation funnels Analytics (Google Analytics, Amplitude, Mixpanel) SMM + paid advertising experience Webflow / Figma / Notion for content collaboration Experience designing customer journey maps Building content-based nurturing funnels Understanding of CAC, LTV, ROMI, conversion metrics
About the Role
We are looking for an experienced Growth Marketing Manager who will become a strategic partner to the CEO and take full ownership of the marketing function.
You will be the key person responsible for building the marketing strategy, managing the team, and driving company growth.
Key Areas of Responsibility
Cross-functional marketing team leadership
- Manage a team of SMM specialists, media buyers, email marketers, and content creators
- Create clear briefs and tasks for designers and copywriters
- Coordinate workflows between Marketing ↔ Sales ↔ Product
- Ensure quality and timely execution across all marketing activities
Content strategy & production
Growth & lead generation
Analytics & optimization
Context & Challenges
Current situation :
Challenges you will help solve :
Content
Processes
Scaling
What You Will Do
Strategy & Leadership (30%)
Content & Creative (25%)
Lead Generation & Funnels (25%)
Analytics & Optimization (20%)
Requirements
Must Have
Experience in EdTech or SaaS — 2+ years
High-growth startup experience
Marketing team management — 1+ year
Tools & technical marketing skills
CJM & funnel expertise
Strong Plus
Experience running webinars and online events
Copywriting and editing skills
Knowledge of U.S. / EU job markets
Experience using LinkedIn for lead generation
Background in mission-driven or social impact projects
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Marketing Manager • Mexico, Mexico
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