Growth Analytics Manager – Marketing

Overview

Join the Tilt team. At Tilt (formerly Empower), we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond outdated credit scores, using over 250 real-time financial signals to recognize real potential. We’re named among the next billion-dollar startups, and we’re not just changing how people access financial products — we’re creating a new credit system that backs the working, whatever they’re working toward.

Mexico was Tilt’s first market outside the US. Launched in 2022, we’ve already helped thousands of customers access fair credit in moments of need — using alternative data and technology to serve those often overlooked by traditional lenders. We’re scaling rapidly and preparing to launch new products that will expand our reach and deepen our impact across the country.

Empower is seeking a dynamic Growth Analytics Manager to join our team and play a pivotal role in measuring, attributing, and deploying our advertising budget more efficiently and profitably.

The ideal candidate is passionate about using data and analytics to drive business growth and help customers improve their financial situations. They will collaborate closely across marketing, credit, product, and tech teams to develop strategies and solutions that deliver value to Empower and our customers. The right person for this role excels at solving complex problems and is comfortable with a wide range of technical tools.

This is a remote position, ideally for candidates based in Mexico or in the PT / MT time zones. Travel for company offsites is expected at least four times per year.

Key Responsibilities

• Analyze user acquisition efforts (e.g., paid media, referral programs), conversion funnels, customer retention, and ROAS—proactively identifying insights and strategies to optimize performance.
• Partner with product and engineering teams to improve conversion rates across the funnel.
• Design and execute tests to measure the effectiveness of new strategies and budget allocations, even where data is limited.
• Explore and implement marketing technologies to improve channel attribution.
• Conduct market research and competitive analysis to inform growth strategies.
• Influence marketing budget allocation based on customer data and business intuition.
• Build automated systems and dashboards to monitor business performance.
• Collaborate closely with the BI team to improve data quality used for analytics.

Candidate Qualifications

Preferred Qualifications

Don’t meet every qualification? We care about potential over your past. If you\'re bringing ambition and drive to what we\'re building, we want to hear from you.

The Tilt Way

We\'re looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We\'re in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it\'s not just another day at the [virtual] office, you\'re helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.

#J-18808-Ljbffr