Channel Marketing Manager

Overview

We're looking for a strategic and results-oriented Channel Operations and Sales Enablement Manager, based in Mexico City, to accelerate growth across Latin America.

In this role, you'll lead the development and execution of impactful channel operations and sales enablement strategies for lighting, lighting control, and automated shading solutions.

You'll ensure alignment with global initiatives while tailoring programs to meet local market needs.

Our company founder, Joel Spira, invented the solid-state dimmer in 1959, and we have continued to make this line of solutions differentiated and value-added to our customers for over 60 years.

The role will be responsible for positioning this innovation and the benefit it brings to our professional installer base and the customers they serve.

You will translate powerful target audience insights to actionable marketing plans and messaging, and your impact will be growing awareness, adoption, and ultimately sales.

Responsibilities

Sales Enablement Strategy

: Develop and execute regional plans aligned with sales goals, product launches, and events to drive growth.

Cross-Functional Collaboration

: Partner with marketing, sales, and product teams to localize global campaigns and ensure strategic alignment.

Performance & Optimization

: Define KPIs, track campaign performance, and optimize for ROI.

Event Management

: Lead planning and execution of regional events, managing logistics and lead generation.

Social Media & Content

: Support regional social media strategy and adapt global content for local relevance.

Budget Oversight

: Manage regional enablement budgets and ensure cost-effective execution.

Agency & Vendor Coordination

: Oversee external partners to deliver aligned and timely campaigns.

Email & Digital Campaigns

: Design and execute targeted email campaigns and support website updates.

Product Launch Support

: Coordinate regional activities and materials for new product introductions.

Sales Tools & Demos

: Ensure sales teams are equipped with effective demo tools and materials.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.

Proven B2B marketing experience in mid-to-large international organizations.

Experience working with cross-functional teams to develop and execute business and marketing strategies (i.e. business, product management, sales, web, CRM, marcomm, sales ops, service, etc.).

Solid understanding of digital marketing (paid, earned, owned media), sales channel marketing, and enablement tools.

Excellent project management, communication, and stakeholder engagement skills.

Results-driven with a strong grasp of performance metrics and analytics.

Experience managing agencies and creative teams.

Fluency in Spanish and English; Portuguese proficiency is a plus.

International travel, including to the United States, may be required based on business needs.

Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in annual double-digit growth.

This growth has in turn allowed the company to continue to invest in recruiting and retaining the best people we can find to service our customers.

Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services.

Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment.

We also offer continued growth through increased job responsibilities, courses offered through Lutron University and advancement opportunities.

For more information, view our website at

EOE.

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