Embark on a transformative journey with this exciting, new role where your contributions truly matter.
Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced, but encouraged.We're seeking a proactive self-starter who naturally brings innovation solutions to the table.
You will collaborate closely with our leadership team by developing and executing data-driven marketing strategies across various channels, with a heavy emphasis on experimentation, optimization, and scaling to achieve sustainable business expansion; essentially, their primary goal is to find repeatable methods to attract and retain customers for a SaaS product using a data-centric approach.If you thrive on hitting the ground running, this role is tailor-made for you.ResponsibilitiesStrategic PlanningIdentifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.Campaign ExecutionCreating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.Lead GenerationDesigning and implementing lead generation initiatives to attract qualified potential customers.Customer AcquisitionOptimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.Customer RetentionImplementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.Data Analysis & ReportingMonitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.A / B Testing & ExperimentationContinuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.Collaboration with Cross-Functional TeamsWorking closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.Requirements3+ years of hands-on experience as a SaaS growth marketing professionalDeep understanding of SaaS business models and customer lifecycleExperience with the AARRR Funnel / Pirate MetricsProficiency in digital marketing channels and tacticsData analysis and interpretation skillsStrong analytical and problem-solving abilitiesExperience with marketing automation toolsExcellent communication and collaboration skillsAbility to think creatively and experiment with new marketing strategiesBenefitsCompetitive Salary ($3,000 USD / month)Base Salary + Cache RewardsWork from anywhere in the worldLoose vacation policyFlexible work hours
Marketing Manager • Xico, Veracruz, México