Beauty and Skincare Marketing Professional

Key Marketing Position

Leading cross-category marketing strategies for beauty and skincare products in Mexico is crucial. This role requires a strong balance of creativity and business acumen to connect content, community, and commerce.

• A strategic mindset is essential to build consistent storytelling across makeup and skincare, reinforcing overall brand equity.
• Tropicalizing global campaigns ensures cultural relevance and maximizes local impact.
• Implementing paid content campaigns drives reach, engagement, and conversion.
• Managing influencer agencies and briefing local influencers oversees PR send-outs and seeding strategies.

Collaborating with sales teams negotiates best digital spaces and implements co-branded campaigns. Partnering with internal Brand, Digital, and Education teams delivers integrated 360° campaigns.