Talent.com
Marketing Director

Marketing Director

ITJMexico
Hace 17 horas
Tipo de contrato
  • Teletrabajo
Descripción del trabajo

Marketing Manager

Location : Tijuana, Mexico (Remote-hybrid)

Seniority : Senior-Level

Reports to : Fractional Marketing Advisor / Leadership Team

Direct Reports : Growth, Talent Marketing, Design, Multimedia

Role Overview

The Marketing Manager will lead the execution of ITJ’s marketing efforts across Commercial Growth, Talent Branding, and Strategic Initiatives like miCoach and ITJ Labs. You will manage a multidisciplinary team , coordinate project execution, prioritize initiatives, and ensure that marketing contributes measurable results — especially in pipeline growth, talent acquisition, and brand visibility.

While this role is not 100% technical , you will thrive by setting focus, empowering your team, aligning marketing with business goals, and owning the execution rhythm.

Key Responsibilities

🚀 Strategy Execution & Leadership

  • Translate company growth goals into actionable marketing plans.
  • Lead and manage the day-to-day operations of the marketing team across :
  • Growth Marketing (lead generation)
  • Talent Branding & miCoach
  • ITJ Labs visibility and Corporate Positioning

Team Leadership & Project Management

  • Manage and coach 5+ team members across Growth, Talent, Design, and Content.
  • Create and maintain team roadmap, execution calendar, and campaign timelines.
  • Allocate time and resources effectively between business areas.

    • Growth Marketing

  • Oversee execution of lead generation campaigns, landing pages, paid media, webinars, etc.
  • Coordinate with BD to ensure Marketing-Sales funnel alignment.
  • Ensure use of HubSpot for tracking MQLs, lead stages, and follow-up sequences.

    • Talent Branding

  • Support the development of ITJ’s employer brand positioning.
  • Oversee miCoach marketing campaigns, assets, events, and academic relationships.
  • Ensure brand alignment across content, events, and partnerships.

    • Creative Oversight

  • Ensure design and multimedia output aligns with strategic goals.
  • Review and approve content, collateral, and messaging when needed.

    • Partnerships & Ecosystem Representation

  • Maintain ongoing relationships with Biocom, Tijuana EDC, San Diego EDC, UCSD , and other strategic ecosystem partners.
  • Coordinate ITJ’s presence in community events, industry conferences, webinars, and ecosystem content .

    • Lead in-house PR efforts :

  • Draft, edit, and distribute press releases, media kits, and announcements .
  • Build and maintain a media contact list of journalists and publications in tech, healthcare, and business.
  • Act as the point of contact for media inquiries .
  • Awards & Nominations : Research, apply, and manage ITJ’s participation in industry recognitions, rankings, and award programs that reinforce ITJ’s leadership in nearshore tech, healthcare technology, and talent development.
  • Ensure consistent brand messaging across all ecosystem and PR activities to strengthen ITJ’s binational positioning.

    • Who You Are

  • 8+ years of experience in B2B marketing , with at least 4 years leading teams or complex projects.
  • Background in technology, software services, or life sciences / healthcare sectors ; experience in cross-border or nearshore markets is required.
  • Proven ability to translate business growth goals into pipeline-driving marketing initiatives .
  • Skilled at managing multidisciplinary teams (growth, content, design, talent marketing) and ensuring alignment with business development and leadership.
  • Excellent project management, prioritization, and communication skills, with a strong sense of ownership and accountability.
  • Comfortable mentoring junior talent while also representing the company in ecosystem partnerships, industry events, and media opportunities .
  • Adept at working in fast-paced environments with multiple stakeholders across the U.S. and Mexico.

    • What Success Looks Like

  • Your team knows exactly what they’re focused on and why Marketing consistently delivers MQLs and supports Sales pipeline.
  • Employer brand grows and attracts stronger talent Team members feel empowered, clear, and are growing in their roles.
  • You collaborate well with BD, TA, and Leadership — with no chaC.

    • #J-18808-Ljbffr

    Crear una alerta de empleo para esta búsqueda

    Director Marketing • Mexico

    Ofertas relacionadas
    • Oferta promocionada
    Head of Lifecycle Marketing

    Head of Lifecycle Marketing

    RemoteMexico
    Teletrabajo
    Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease.We make it possible for businesses of all sizes to recruit, pay, and manage internatio...Mostrar másÚltima actualización: hace 21 días
    • Oferta promocionada
    Marketing Performance Expert – Cleanrooms

    Marketing Performance Expert – Cleanrooms

    EPAM SystemsMexico
    Marketing Performance Expert – Cleanrooms.EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, o...Mostrar másÚltima actualización: hace 21 días
    • Oferta promocionada
    Marketing Coordinator

    Marketing Coordinator

    PanchamMexico, Mexico
    WARNING : This Role Isn’t for Button Pushers.If you’re looking for a role where you simply follow directions and complete tasks, this isn’t the one. Someone who can look at numbers and see stories.So...Mostrar másÚltima actualización: hace 7 días
    • Oferta promocionada
    SEO Director

    SEO Director

    DomaineMexico
    Teletrabajo
    Be among the first 25 applicants.Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce exper...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Marketing Coordinator

    Marketing Coordinator

    BSIMexico, Mexico
    In this role, you will support local marketing leads by coordinating campaigns with precision, localizing with care and helping Mexico’s marketing programs perform. Supporting BSI’s Assurance divisi...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Sales Director

    Sales Director

    CloudbedsMexico
    Teletrabajo
    At Cloudbeds, we're not just building software, we’re transforming hospitality.Our intelligently designed platform powers properties across 150 countries, processing billions in bookings annually.F...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Director of Sales & Marketing

    Director of Sales & Marketing

    Archetype Infrastructure SolutionsMexico
    Teletrabajo
    Archetype Infrastructure Solutions.Archetype Infrastructure Solutions is a fast-growing firm specializing in.We deliver mission-critical infrastructure to support modern businesses and organization...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Director, Revenue Enablement

    Director, Revenue Enablement

    Customer.ioMexico
    Teletrabajo
    Over 7,500 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. We help teams send smarter, more ...Mostrar másÚltima actualización: hace 20 días
    • Oferta promocionada
    Marketing Senior Director (Mexico) Latin America

    Marketing Senior Director (Mexico) Latin America

    BitsoMexico
    To find your dream job, we encourage you to read the full description of the opportunity you want to apply for.Some jobs might have similar role names, but they are actually different!.We are a div...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Head of Lifecycle Marketing

    Head of Lifecycle Marketing

    DeepstreamtechMexico
    Teletrabajo
    If you are energetic, curious, motivated and ambitious, be part of our world.Proven track record in lifecycle, CRM, or retention marketing, with success at scale in fast-paced environment.Expertise...Mostrar másÚltima actualización: hace 15 días
    • Oferta promocionada
    Senior Marketing Program Manager

    Senior Marketing Program Manager

    Customer.ioMexico
    Teletrabajo
    Over 7,500 companies — from scrappy startups to global brands — use our platform to send billions of emails, push notifications, in-app messages, and SMS every day. We help teams send smarter, more ...Mostrar másÚltima actualización: hace 27 días
    • Oferta promocionada
    Head of Marketing, Building Materials

    Head of Marketing, Building Materials

    Career Group CaboMexico
    Nuestro cliente, una empresa líder en Real Estate de lujo, busca un Director de Marketing con experiencia en bienes raíces o sectores afines. Este rol estratégico será responsable de la dirección, p...Mostrar másÚltima actualización: hace 10 días
    • Oferta promocionada
    Head of Marketing - Mexico

    Head of Marketing - Mexico

    The Wendy's CompanyMexico
    Teletrabajo
    The Head of Marketing for Mexico will provide marketing thought leadership by developing strategies that include annual brand plans, creative strategy, and consumer engagement while achieving growt...Mostrar másÚltima actualización: hace 21 días
    • Oferta promocionada
    Marketing Manager

    Marketing Manager

    ITJMexico, Mexico
    ITJ’s marketing efforts across Commercial Growth, Talent Branding, and Strategic Initiatives like miCoach and ITJ Labs.Strategy Execution & Leadership. Translate company growth goals into actionable...Mostrar másÚltima actualización: hace 11 días
    Director of Sales & Marketing

    Director of Sales & Marketing

    The Archetype StrategyMX
    Quick Apply
    Director of Sales & Marketing Location : Remote (U.Travel Required Company : Archetype Infrastructure Solutions About Us Archetype Infrastructure Solutions is a fast-growing firm specializi...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    EarnInMexico
    Senior Lifecycle Marketing Manager.As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the uni...Mostrar másÚltima actualización: hace 6 días
    • Oferta promocionada
    VP of Marketing

    VP of Marketing

    Seso Inc.,Mexico
    Teletrabajo
    American farmers have made tremendous technology advancements through hardware improvements and investments in precision agriculture. However, when it comes to the back-office, most farms are decade...Mostrar másÚltima actualización: hace 24 días
    • Oferta promocionada
    Performance Marketing Manager (Remote Mexico) - Future Opening

    Performance Marketing Manager (Remote Mexico) - Future Opening

    DirectiveMexico
    Teletrabajo
    Performance Marketing Manager (Remote Mexico) - Future Opening.Performance Marketing Manager (Remote Mexico) - Future Opening. Directive Consulting is the performance marketing agency for SaaS and T...Mostrar másÚltima actualización: hace 4 días