Head of Marketing

As the Head of Marketing, you will report to the CEO and work closely with Sales, Customer Success and Product Management to grow our customers globally. You will define strategy, lead and execute demand generation and marketing funnel optimization, using inbound marketing tactics, page conversion testing, online advertising and email marketing, to grow our database and overall company revenue.

Category creator. This is an opportunity to help Talkpush establish global dominance in a relatively new category : conversational recruitment marketing (“Drift for recruitment”).

Mountain  climber. Growing the revenue from a couple million in ARR to tens of millions is the hardest part of any SaaS journey, and made even harder at Talkpush due our customer’s wide geographical spread from Asia to Latin America. In 2022, we want to get to 100+ customers and will need to accelerate growth to get there.

Good with words. Our marketing strategy has always been to start with high quality content (newsletter, events, webinars), and worry about the rest (ads, SEO, forms, etc.) later . We need our head of marketing to check the quality of the content that is published, ideally in both English and Spanish. Our team is fully remote and working across many timezone, so we have perfected the art of asynchronous communication, aka writing stuff!

Our company has people in Canada, the Philippines, India, Mexico, Costa Rica and Hong Kong and we’d be happy to have this global role based in any of those places, or in other lovely location that suits him or her.

Responsibilities : Lead Generation

• Own relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales.
• Drive all Lead Generation efforts, including setting strategy, developing forecasts, executing, and measuring results
• Build a predictable pipeline of qualified leads through a combination of outbound, inbound and referrals.
• Drive demand gen engine, including leads, MQLs, SQLs and opportunities
• Create, manage and monitor performance for all Lead Generation initiatives including email campaigns, content marketing, nurture programs, webinars, events, SEO, SEM / paid advertising on LinkedIn and Facebook, and discussions on online forums / groups
• Conduct A / B tests and use a data-driven approach to refine and enhance outcomes in order to hit KPI targets like inquiries, SQL and sales active pipeline
• Generate creative ideas on how to generate new leads for our sales team. Innovate. Rethink, Growth hack.
• Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross-sells and upsells, be confident in owning a pipeline number

Growth Hacker

Manage the Marketing Team

Required Experience :