Loyalty Senior Management

Company Overview

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit : www.didiglobal.com / news

#LI-Hybrid

Role Overview

Join us to redefine what loyalty means in a marketplace that touches millions of lives. As our Driver Sr. Manager of Loyalty, you’ll be at the heart of shaping how we build lasting relationships with our users across Spanish Speaking Latin America. This is not just about rewards—it’s about designing a world-class loyalty experience that drives long-term retention, makes every interaction meaningful, and sets a new standard in our industry.

In this role, you’ll own the full loyalty strategy : defining how we reward our users, designing the delivery mechanisms, and ensuring our program sparks both excitement and engagement. You’ll work side by side with product, marketing, operations, to transform insights into innovative programs that move the needle. If you’re a builder who thrives at the intersection of strategy and hands-on execution, it’s your opportunity to build the future of loyalty in a marketplace that millions of users rely on every day.

Role Responsibilities

• Build the Future of Loyalty : Design and lead a loyalty strategy that keeps users engaged, delighted, and coming back again and again.
• Design Rewards that Matter : Create and optimize benefits that balance user joy with business impact.
• Turn Data into Innovation : Use insights and performance data to spark bold experiments and design breakthrough loyalty programs that push the boundaries of what’s possible.
• Collaborate to Win : Partner with Product, Marketing, Finance, and Ops to embed loyalty into the entire user journey.
• Lead with Impact : Inspire, coach, and grow your team while setting bold goals and creating a culture of innovation and accountability.
• Hands-On Leadership : Combine high-level strategy with a willingness to engage directly in pilots, analytics, and new initiatives to keep momentum strong.

Role Qualifications

Proven Experience : 8+ years in loyalty, lifecycle, growth, or marketplace roles with a track record of driving measurable impact.

Visionary Leader : Experience building and scaling teams, setting ambitious goals, and leading them to success.

User Obsessed : A sharp instinct for what motivates users, and how to design programs that truly resonate.

Data-Driven & Curious : You don’t just look at the numbers—you uncover the story behind them and act on it.

Thrives in Change : Energized by fast-moving, ever-evolving environments where creativity and adaptability are key.

EEO Statement

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy / maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https : / / careers.didiglobal.com / terms

#J-18808-Ljbffr