WC & BIO Regional Marketing Director Surgery LATAM

WC & BIO Regional Marketing Director Surgery LATAM

In this role you will be able to advise and coordinate critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, communications and public relations plans, business performance tracking, and multi-channel marketing for key platforms and specialties for the Ethicon franchise in Latin America.

Key Responsibilities

• Own the annual strategic plan of the area of responsibility and ensure tactical deployment across the region.
• Influence and work closely with local leaders to develop and activate the platform / specialty strategy in the different clusters of the region.
• Responsible for LATAM targeting, segmentation and pricing strategies for each product in the platform / specialty, and conducting market research to validate.
• Work with Originating Companies (OC); provide recommendations and input for the development of platform / specialty marketing strategy considering regional market needs and ensuring alignment from global to local.
• Represent LATAM market requirements at the OC in Platform Leadership Teams (PLTs).
• Lead new product / program launches into the region exercising Launch Excellence (LEX).
• Gather and analyze market intelligence reports and provide strategic feedback to the organization.
• Build Strategic Plan forecast.
• Drive cross-market communication and learning to share best practices and competitive insights across markets.
• Accountable for Sales and P&L (GP, Opex, MNI, SNI) attainment for the respective platform / specialties.
• Participate in the design of sales incentive schemes to align with the established marketing strategy.
• Execute new standards of Marketing Excellence in the organization.
• Develop marketing collateral and support materials aligned to above strategies.
• Design the organization under responsibility to meet enterprise objectives.
• Coach and mentor direct reports, driving a strong talent agenda and bench strength.
• Develop and ensure adherence to the annual budget.

Qualifications

Seniority level

Employment type

Job function

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