CRM & Data Strategy Specialist

Overview

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About Us : At WeWork, we provide flexible workspace solutions to help businesses of all sizes thrive in more than 37 countries worldwide. The future of work is here, and we’re leading it. Our purpose is to give members the support to do their best work, and the space to take their ideas to new heights.

About The Opportunity

WeWork is looking for a strategic Senior Lead, CRM & Data Strategy to lead our global audience segmentation and data activation framework. This person will be the Marketing owner of our owned databases and leverage our data to build and deploy multi-channel digital marketing campaigns. This is a pivotal role that sits at the intersection of marketing, data, and technology, and directly influences how we engage with prospects, members, and brokers globally.

Responsibilities

• Report to the Solutions Architect (United States based) on the Email, App, & CRM and be a key cross-organization partner to the broader Marketing, Data Engineering, and Sales teams
• Utilize data from Snowflake and Salesforce to build audience segments and flows with dynamic data fields
• Leverage advanced SQL for querying, manipulating, and analyzing data within relational databases, designing efficient schemas and ensuring data integrity to create audience segments for use in digital campaigns across email, app, and paid media
• On a daily basis, manage data syncs to Salesforce Marketing Cloud and external channels for use in digital campaigns across email, app, and paid media
• Manage WeWork’s CDP (Customer Data Platform), maintaining the relationship and overseeing the technology, data infrastructure, and reporting required to support campaigns
• Assist the Solutions Architect in the monitoring of Salesforce Marketing Cloud (SFMC) Business Unit health and ensure all systems are up-to-date and structured for optimized campaign launches
• Collaborate with Data Engineering to define, implement, and optimize relational database schemas to support marketing segmentation, product analytics, and operational requirements
• Maintain the global owned prospect, member, ex-member, and broker database audience segmentation framework
• Support global stakeholders on strategic planning, targeting, and implementation for campaigns across the customer journey
• Continually identify new opportunities leveraging WeWork data to continuously improve the Marketing organization’s impact and effectiveness

About You

Life at WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.

Job Details

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