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Coordinator Sr Data & Martech CRM...

Empresa ConfidencialMexico City, Mexico City, MX

Hace 21 horas

Descripción del trabajo

Summary :

A tech-savvy and analytical SR Coordinator to support our Data & Martech operations. This role will help bridge marketing strategy with technology execution, ensuring our campaigns are data-driven, personalized, and optimized across platforms. This role works closely with CRM, IT, and sales teams to manage tools, analyze performance, and improve customer. engagement throughout the customer lifecycle & data architecture.

Job Responsibilities :

1-Data & Analytics :

Collect, clean, and analyze customer and campaign data from multiple sources
Build dashboards and reports to track KPIs (e.g., lead conversion, engagement, ROI)
Support segmentation and targeting strategies using behavioral and transactional data
Assist in predictive modeling and customer journey mapping

2-Martech Operations :

Maintain and optimize the marketing technology stack (CRM, automation, analytics, etc.)

Support integration between platforms (e.g., CRM Email Web Analytics)

Troubleshoot data flow issues and ensure data integrity across systems

Collaborate with vendors and internal teams on tool upgrades and implementations

Campaign Support

Assist in setting up and executing automated marketing workflows

Monitor campaign performance and suggest optimizations

Ensure personalization and dynamic content are properly configured

Ensure architecture between IT of CRM Platforms and Lead management platforms such as (Salesforce, Hubspot, ADOBE, Braze, Creatio)

Workflows of IA agents to a CRM & Leadmanagement systems.

Job Requirements :

CRM Platforms : Proficient in tools such as Salesforce, HubSpot, Zoho, or Dynamics 365

Martech Stack : Familiarity with automation platforms (Mailchimp, ActiveCampaign), personalization tools (Segment, Optimizely), and analytics platforms (Google Analytics, Hotjar)

Databases and SQL : Ability to query, clean, and analyze customer data

CDP (Customer Data Platforms) : Basic understanding of how to consolidate data from multiple sources

API Integrations : Understanding of how to connect systems for data flow between platforms

Skilled in grouping audiences by behavior, demographics, or commercial value

Data Analysis : Ability to interpret campaign KPIs, customer behavior, and channel performance

Reporting : Creation of dashboards and actionable reports for stakeholders

Customer Journey Mapping : Understanding and mapping customer touchpoints

CX Optimization : Identifying friction points in the experience and proposing improvements using technology

Clear Communication : Translating technical insights into understandable language for business teams

Cross-Functional Collaboration : Working with marketing, sales, IT, and customer service teams

Problem Solving : Identifying process failures and proposing practical solutions

Time and Priority Management : Organizing tasks in agile environments with multiple projects

Data Privacy and Compliance

Knowledge of Salesforce, Adobe, and Data Architecture

Visualization Tools : Skilled in Power BI and Tableau

Profile :

Systems Engineering / Computer Science, Actuarial Science, Marketing / Communications, Industrial Engineering or related

Advanced English level

Certifications in Martech and Specific Platforms (Example : Oracle Cloud CX certifications in automation, sales, and digital marketing)

Salesforce : Administrator-level proficiency and experience with Marketing Cloud

Analytics Tools : Skilled in Google Analytics (including GA4) for web and campaign performance tracking

Data & Visualization : Proficient in SQL, BigQuery, Tableau, and Power BI for querying, analyzing, and visualizing data

Marketing Platforms : Hands-on experience with HubSpot, Adobe Experience Cloud, and Segment for customer engagement and data orchestration

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Coordinator Sr Data Martech Crm • Mexico City, Mexico City, MX