Data Analyst - Campaigns

If you’re looking for a career where you can make a real impression, join Global Service Center (GSC) HSBC and discover how valued you’ll be. HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role Data Analyst - Campaigns .

Role Purpose

This role is expected to code or configure quality campaign executions, across firmly established service offerings & Communication Delivery’s with an advance Financial Industry business knowledge & understanding. It is necessary in this position a extended capability to exchange requirements with Data Management Team & Infrastructure and Analysis / Consulting.

Main Activities

• Understand, maintain, and improve CRM workflows and system processes.
• Maintain cross‑channel lifecycle campaigns / journeys and perform on‑going CRM campaign.
• Manage technical aspects of key marketing systems (marketing automation) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Develop retail banking business knowledge using strong technical skills.
• The role holder will be expected to be responsible for thorough Quality Check (QC) of their own deliverables, and follow the QC procedures as laid down by their line managers (PROCESS).
• Responsible for delivery of high‑quality analytical solutions for the existing clients / engagements.
• Partner with business stakeholders in Campaign execution strategies / decision making to achieve a higher value.
• Ensure positive score in the Business Partner Survey.
• Also this position, when needed, will cater towards all the Campaign Operation & Digital Messaging Operation needs of the business, supporting complex digital analysis activities which facilitate the definition and delivery of best‑in‑class digital messaging across varied legacy and new digital platforms. We support the customer lifecycle communication strategy, within digital and non‑digital channels (email, public website, desktop and mobile banking, Direct Mail, etc.). We interpret Global Digital Strategy whilst using regional and local market, customer, and competitor insights to define and shape digital messaging propositions.
• The position will support CRM initiatives to achieve business objectives by leveraging global standard methodologies within content management and deployment environment. Lead / participate in digital development methodologies at the global and local level.

Experience

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised.

At HSBC we offer our colleagues a greater number of leave days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well‑being, balance, and care.

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, colour, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Seniority level : Executive

Employment type : Full‑time

Job function : Project Management

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