Performance Marketing Manager (E-commerce Brands)

Overview

Role : Performance Marketing Manager (E-commerce)

Employer : Lago

Hours : 9am - 6pm Eastern Standard Time

Rate : USD rate open to negotiation based on experience

Responsibilities

• Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals.
• Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos.
• Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A / B, incrementality) and scale winners.
• Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR / CVR and CPA.
• Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP / LP hygiene).
• Implement rigorous measurement (GA4, platform data, MMM / MTA signals where available) and maintain clean tracking via GTM / pixels / conversions APIs.
• Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
• Partner with Lifecycle / CRO to align paid acquisition with onsite conversion, retention, and LTV growth.
• Monitor competition, auctions, and platform changes; proactively identify new channels / betas to test.
• Manage agencies or freelancers as needed; enforce best practices and performance SLAs.

Requirements

Preferred Background

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