MARKETING - Web Analytics

Have hands on experience of at least 4 years on Digital Analytics and pharma related business use cases Knowledge on Analytics Platforms - Google Analytics, GCP Knowledge on Tag Managers – Google Tag Manager Program management, stakeholder management and delivery liaison skills Strong knowledge of on-page, off-page, and technical SEO. Proficiency with A / B testing tools and techniques including Target, Optimizely and the associated statistics Analytical mindset with strong Excel and reporting skills. Engineering background with strong analytical and problem-solving skills preferred Experience in creating capabilities, functional and technical documentation like BRD,DFD, FRD, TDD, FIAs etc. Google Analytics and / or GTM certification