Head Of Digital Marketing

OverviewAt TLNT, we believe that recruitment is more than just filling roles — it's about connecting humans with humans.

We're a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.A fast-growing luxury essentials brand is redefining everyday essentials with timeless craftsmanship, sustainable materials, and uncompromising quality.

Designed and produced in the USA with ethically sourced organic cotton, every piece reflects a commitment to responsibility and timeless style.They are looking for a Head of Digital Marketing (Paid Media) to join their rapid growth and spearhead customer acquisition and performance marketing.

This role is built for a hands-on strategist who loves testing, optimizing, and scaling campaigns, while also shaping the long-term digital marketing playbook.

Over time, this leader will be instrumental in building out processes, introducing new growth channels, and developing a lean, high-impact team that drives measurable results.This is an incredible remote opportunity to work for a US-based company.What You'll DoOwn, manage, and scale all paid media channels with Meta as the primary driver and Google as secondary, while testing Pinterest, TikTok, Bing, and other emerging channels.Design and execute a disciplined full-funnel acquisition strategy focused on profitable growth (CAC / LTV).

Build and run a structured testing roadmap (audiences, creative, bidding, placements).

Be hands-on in Ads Manager / Google Ads from day one — setting up, launching, and optimizing campaigns directly.Manage external agencies short-term, but gradually reduce dependency as in-house capability grows.Implement reporting dashboards for CAC, MER / ROAS, and LTV : CAC that allow real-time decision-making.Report directly to the CEO, with full accountability for acquisition KPIs.90

Day Goals : Audit all active channels and agency performance; deliver a clear growth plan with CAC / LTV targets and weekly testing cadence; launch 2–3 new, high-impact campaigns on Meta / Google with measurable early results; stand up dashboards for real-time CAC / ROAS reporting.180

Day Goals : Be profitably increasing ad spend month-over-month while maintaining CAC / LTV discipline; establish a clear, scalable path to doubling customer acquisition; build a repeatable paid media playbook tailored to brand segments (A01, A02, J02); restructure agency relationships and begin making the first key in-house hires.Long-Term Success (12–18 Months) : Drive predictable, profitable acquisition that contributes to the company\'s run-rate goal of $30M revenue with 20% EBITDA in 18 months; establish TCTC as a category leader with disciplined paid media operations; lead a small, high-performing acquisition team while staying close to the work.What You Need7+ years of hands-on experience managing paid media for DTC e-commerce.Deep expertise in Meta Ads with proven ability to profitably scale spend.Strong working knowledge of Google Ads; experience with Pinterest, TikTok, and Bing is a plus.Proven track record managing $1M+ annual ad spend with strict CAC / LTV targets.Comfortable being both operator (player) and strategic leader (coach).

Strong analytical mindset with experience building dashboards and acting on data.AI-first mindset : curious and eager to experiment with new tools that enhance media buying efficiency and insight.

Hungry, hardworking, curious — thrives in a lean, entrepreneurial environment where accountability is clear.Salary & PerksCompetitive SalaryThis is a full-time, long-term position.The position is immediately available and requires entering into an independent contractor agreement.Work from home.Monday through Friday, 8 : 00 a.m. to 5 : 00 p.m. (+ / - 1 hour accepted) - PST.The next step will take you to an application form that requires you to answer some questions and upload your resume in English.

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