Senior Manager Consumer Insights

Direct message the job poster from KidZania México

Location : Mexico City (Global HQ) – with international scope

Reports to : KIA Director

About the Role

At KidZania, kinezis, and ACADEMI, we believe that the future of entertainment, education, and wellbeing must be shaped by those who live it every day : children, families, and communities.

The Senior Manager, Consumer Insights will lead our global research and foresight agenda, ensuring that the voices of our audiences are embedded into every decision we make. This role will combine strategic thinking, methodological rigor, and storytelling skills to guide brand strategy, product innovation, and operational excellence across continents.

Key Responsibilities

Research & Insights Leadership

• Design and execute the global consumer insights agenda for all three brands.
• Lead the development and management of the KidZ Index , our proprietary research framework that amplifies the voice of children, anticipates generational behaviors, and showcases needs and aspirations of future consumers.
• Conduct multi-method research (quantitative, qualitative, ethnographic, digital analytics) to identify drivers of engagement, loyalty, and wellbeing.
• Monitor global trends in children’s entertainment, education, family experiences, and wellbeing.
• Translate signals and foresight into actionable strategies that strengthen our positioning and inspire innovation.
• Build thought-leadership platforms to position KidZania, kinezis, and ACADEMI as pioneers in child-centered innovation.

Business Partnering

Stakeholder Management

Required Qualifications

Why Join Us?

This is not a traditional insights role. It is an opportunity to shape the future of play, learning, and wellbeing , ensuring that the voices of children and families directly inspire how we innovate, grow, and lead.

By joining KidZania, kinezis, and ACADEMI, you will :

If you are passionate about turning insights into foresight, and foresight into lasting impact, we want to meet you.

Seniority level

Director

Employment type

Full-time

Job function

Marketing, Project Management, and Research

Industries : Entertainment Providers

Referrals increase your chances of interviewing at KidZania México by 2x

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr