Regional Marketing Specialist NAM & LATAM (Mexico City)

About Us -

Founded in 1917, John Crane is a global leader in the design, manufacturing, and engineering of mission critical flow control solutions for increased efficiency, emission reductions and energy transformation. Our products include mechanical seals and systems, couplings, bearings, filtration systems and predictive digital monitoring technologies. John Crane customer service is accessed through a global network of more than 200 global sites in over 50 countries employing more than 6,000 employees worldwide. We partner with our customers and help them meet the latest environmental standards and keep their operations safe and controlled.

John Crane is part of Smiths Group , For over 170 years, Smiths has been improving our world through smarter engineering. Our technology benefits millions of people every day – making travel safer, supporting sustainable energy transition, efficiently heating, cooling our homes, and helping our world stay connected.

Now let’s hear it directly from the creators – About | John Crane

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Job Description

This role will be responsible for developing, implementing and managing marketing programs in the LATAM and NA regions supporting the regional marketing managers to deliver relevant and timely marketing and communications activities.

Duties & Responsibilities (not limited to)

• Develop and execute targeted, defined and measurable regional marketing plans
• Create regional content including customer testimonials and case studies that support the regional marketing plan
• Ensure local compliance with brand guidelines ; Train regions and sites to ensure appropriate brand deployment.
• Support country Agents and Distributors with Channel Marketing support and resources
• Support approved regional trade shows and other customer events ensuring alignment with Global Marketing
• Provide market intelligence from the regional perspective, including analysis and Voice of Customer input. Gather, synthesize, and provide market analysis and intelligence from the field to global Marketing including local Voice of the Customer interviews
• Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A etc.
• Direct support to the Regional Marketing Managers in LATAM and NAM to develop, execute, and evaluate strategic regional marketing plan.
• Support the planning and execution of regional industry tradeshows, workshops, and technical seminars in line with global marketing strategies.
• Drive demand generation, brand awareness, and product launch campaigns through channels such as social media, email marketing, blogs, webinars, and more.
• Support creation and localisation of local content, including customer testimonials and case studies, to support regional marketing goals.
• Collaborate with Channel Manager to deliver marketing resources and support to distributors and partners across LATAM and NAM. Ensure all marketing activities adhere to John Crane’s brand standards and visual identity guidelines.
• Collaborate with Lead Management Specialist and local sales teams on processing marketing-generated leads within the MRP system.

Qualifications

Diversity Clause

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will John Crane, Smiths Group nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website ( Search and apply | Smiths Group careers | Smiths Careers ) or LinkedIn.