Sr Analyst, Financial Planning & Analysis (Marketing Finance)

Sr Analyst, Financial Planning & Analysis (Marketing Finance)

The Sr. Analyst on role is responsible for driving financial growth within Marketing, integrating financial strategy with media effectiveness to optimize budget control, product performance, and investments. Provides strategic insights based on industry dynamics, competitor landscape, and macroeconomic trends, ensuring alignment with business goals and maximizing marketing ROI.

KEY RESPONSIBILITIES

• Lead the financial forecasting and budgeting for media investments and promotional expenses, ensuring efficient allocation of resources.
• Collaborate with Marketing teams to evaluate return on investment (ROI) for marketing expenditures and recommend cost-control measures to improve profitability.
• Conduct monthly financial closings and reporting, identifying budget deviations and potential financial risks.
• Develop product-level profit and loss (P&L) models to analyze profitability and guide pricing or investment decisions.
• Track key performance indicators (KPIs) such as marketing ROI, customer acquisition cost (CAC), and lifetime value (LTV) to assess business impact.
• Analyze media spend across digital, ATL (Above The Line), and BTL (Below The Line) channels, providing recommendations to enhance ROI.
• Work with media agencies to monitor campaign results, budget adherence, and overall media effectiveness.
• Act as a financial consultant for marketing stakeholders, advising on go-to-market strategies, promotions, and product launches.
• Develop and maintain financial dashboards for spend tracking, campaign performance, and brand / product metrics.
• Contribute to media mix modeling, brand health tracking, and attribution framework development to improve investment decisions.

REQUIRED EXPERIENCE YOU’LL BRING

PREFERRED EXPERIENCES AND SKILLS

JOB REQUIREMENTS

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity / paternity / adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

ABOUT US

SC Johnson (SCJ) is a family company working for a better world. It's this essence that drives all its activities around the world for 135 years. Throughout its history, it has established itself as one of the leading global manufacturers of household brands, offering high-quality products in hygiene, cleaning, home storage, air fresheners, pest control, among others. In Brazil, its portfolio includes recognized brands such as Pato®, Mr. Músculo®, Lysoform®, Glade®, Raid®, OFF!®, Baygon®, and Ziploc®.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https : / / jobs.scjohnson.com / inclusion .

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