Director, Strategy & Commercial Excellence – Latam

We are seeking a dynamic

Director of Strategy & Commercial Excellence for LATAM

to lead our regional strategic agenda and drive sustainable growth across the business.

This role will oversee five key pillars :

Strategy & Management Business System, Portfolio Management, Marketing, Sales Excellence, and Customer Experience.

As a strategic business partner to the LATAM leadership team, you will ensure alignment between regional initiatives and global priorities, while building capabilities, processes, and a culture of continuous improvement that elevate our commercial performance and customer satisfaction.

Key Responsibilities

Strategy & Management Business System

Lead the annual strategic planning process for LATAM, ensuring integration with global and local business priorities.

Drive the implementation and evolution of the

Management Business System

as the foundation for operational discipline, accountability, and continuous improvement.

Monitor key business metrics, facilitate performance reviews, and identify opportunities to enhance growth and efficiency across the region.

Portfolio Management

Define and execute the regional product and service portfolio strategy, optimizing profitability, positioning, and innovation.

Partner with operations and supply chain to ensure product availability, cost competitiveness, and quality alignment.

Support the introduction of new offerings and the rationalization of underperforming products, based on market insights and business impact.

Marketing

Lead the development of the regional marketing strategy, driving brand consistency, demand generation, and digital engagement.

Strengthen data-driven decision making through market analytics and customer insights.

Ensure the company brand is positioned as a trusted, innovative, and sustainable leader across LATAM markets.

Sales Excellence

Develop and implement commercial best practices and tools that enhance sales effectiveness and customer value creation.

Promote capability-building initiatives, including sales training, consultative selling, and key account management excellence.

Partner with HR and country leaders to align sales incentives, performance management, and career development programs.

Customer Experience

Design and deploy regional strategies to improve the overall customer journey, driving satisfaction, loyalty, and long-term value.

Integrate Voice of the Customer (VoC) insights into core business processes and improvement initiatives.

Foster a customer-centric mindset across all commercial teams and functions.

Qualifications

Education

Bachelor's degree in Business Administration, Engineering, Marketing, or a related field.

MBA or equivalent postgraduate degree preferred.

Experience

Minimum of 10 years in senior roles leading strategy, commercial excellence, or marketing within multinational environments.

Proven experience managing cross-functional and regional teams.

Strong background in continuous improvement frameworks (Lean, Six Sigma, or similar).

Key Competencies

Strategic and analytical thinking

Results orientation and business acumen

Collaborative leadership and influence across functions

Customer and market focus

Innovation and transformation mindset

Strong communication and executive storytelling skills

Languages

Fluent English and Spanish required.

Portuguese is a plus.