Consumer & Market Intelligence Analyst

Are you ready to take flight and be part of an amazing team in Birdman? 🌱🚀🦅

About the Company

Birdman has achieved an extraordinary 100% year-over-year growth for the past 7 years, making us a leader in the industry. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible to all through our delicious and nutritious products. As the global plant-based food revolution gains momentum, we are looking for a dynamic CMI Analyst to join our exceptional team and contribute to building the next Mexican Unicorn!

🎯 The Role :

Are you obsessed with transforming data into clear insights that drive brand success? Do you thrive in structured, detail-oriented environments where your dashboards, analysis, and reporting directly impact business decisions?

Join Birdman as a CMI Analyst and become the go-to person for transforming market data, sales reports, and competitive benchmarks into actionable strategies. You’ll be the analytical force behind our brand performance visibility and the owner of our market insights — combining tools like Helium10, Excel, and Power BI to decode the retail battlefield.

We’re not looking for someone who just builds dashboards — we’re looking for someone who understands how data becomes truth and turns insights into impact. If attention to detail, analytical rigor, and ownership are in your DNA, let’s talk.

🧩 Responsibilities :

• Provide clear, reliable, and updated information on brand, consumer, category, and competitor performance through dashboards and recurring reports for Marketing, Commercial, and Management.
• Design and maintain market intelligence tools, such as Market Trackers 360, to characterize the market, estimate real shares, and detect opportunities.
• Support Brand Managers in measuring the impact of their initiatives, connecting actions with KPIs such as sell-out, NPS, awareness, and brand value growth.
• Consolidate market inputs for new launches and expansions, delivering analysis by format, flavor, price, competition, and channel preference.
• Develop ad-hoc analyses to address key business questions and elevate the quality of strategic decisions with a focus on consumer and profitability.
• Serve as a bridge between consumer insights and strategic decisions, enabling actionable recommendations that directly impact sell-out growth and brand equity.

Operational Activities

Administrative Activities

Coordination Activities

Planning and Strategy Activities

Evaluation and Analysis Activities

Communication Activities

Continuous Improvement Activities

Requirements

Education

💼 Professional Experience

Technical Skills

Core Competencies

Tools & Additional Skills

Certifications & Training

📢 Ready to level up your impact with Birdman?

Apply now and help shape the future of plant-based innovation🦅💻📊