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Media Buying Specialist (Urgente)...

Media Buying Specialist (Urgente)...

beBeePerformanceMexico, MX
Hace 21 horas
Descripción del trabajo

Job Title

We are seeking a highly skilled Performance Media Buyer to join our team. This individual will be responsible for building, scaling, and optimizing multi-channel ad campaigns that drive high-quality leads while meeting aggressive ROAS goals.

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  • Develop and execute multi-platform advertising strategies across Meta, Google Search, YouTube, TikTok, and other native networks.
  • Translate business goals into measurable campaign objectives (CPL, CPC, RPL, ROAS).
  • Identify and configure high-value audience segments using in-house data, lookalikes, interest groups, and contextual targeting.
  • Design structured campaign frameworks that balance testing, control groups, and scalable winners.

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  • Launch, manage, and scale campaigns across multiple channels simultaneously.
  • Implement tracking pixels, conversion events, and custom configurations to ensure accurate attribution.
  • Use platform tools (Meta Ads Manager, Google Ads, TikTok Ads Manager, native DSPs) to handle budgets, pacing, and targeting efficiently.

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  • Monitor KPIs daily and optimize for both volume and profitability.
  • Perform rigorous A / B and multivariate testing at the audience, creative, and bid-strategy level.
  • Adjust bid strategies dynamically (Bid Cap, Target CPA) based on real-time market conditions.
  • Apply statistical analysis to detect patterns, anomalies, and leading indicators of performance.

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  • Partner with copywriters, designers, and editors to build direct-response creative tailored to each platform.
  • Interpret creative performance data (CTR, CVR) to guide iterations.
  • Manage a creative testing roadmap to consistently refresh ads and combat fatigue.

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  • Use spreadsheets, dashboards, and other in-house tools to analyze performance and model outcomes.
  • Leverage AI tools to accelerate creative workflows.
  • Help implement automated rules, scripts, and bulk editing processes for greater efficiency.
  • Stay current on platform algorithm updates, auction dynamics, and new ad products.

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  • Deliver clear weekly / monthly reports with actionable insights.
  • Present findings and recommendations to leadership in a structured, data-backed manner.
  • Forecast performance scenarios and budget allocations using historical data and predictive modeling.

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  • Experience running instant lead form campaigns.
  • Familiarity with landing page optimization and funnel CRO.
  • Experience working in / with home services, real estate, or other performance media offers is a huge plus.
  • Exposure to other social or contextual platforms (Nextdoor, Taboola, Outbrain, etc.).

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  • Quantitative mindset — strong with numbers, able to model and back decisions with data.
  • Autonomy — independent operator who owns outcomes and thrives without micromanagement.
  • Bias for action — urgency to move fast and adapt without sacrificing quality.
  • Ownership mentality — treats ad spend like their own money; relentlessly focused on ROAS.
  • Proven track record managing 6 figure monthly budgets across multiple channels.
  • Startup DNA — resourceful, adaptable, and thrives in fast-changing, ambiguous environments.

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  • 100% remote, flexible working environment (within US time zones).
  • High-growth company with significant opportunities for career advancement.
  • Impact-driven culture — we care about results, not red tape.
  • Work alongside a sharp, passionate team solving meaningful problems in the real estate space.
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    Urgente Specialist • Mexico, MX

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