Facebook & Instagram Media Buyer

About Good Boi Marketing

Good Boi Marketing is a fast-growing digital agency helping pet service providers —like dog groomers and daycares—scale using cutting-edge digital marketing strategies. We specialize in lead generation, marketing automation, and client success systems that drive measurable growth.

We’re looking for a Media Buyer & GHL Specialist who thrives on ownership, precision, and performance. You’ll manage campaigns and systems end-to-end—from onboarding through launch and optimization—maintaining the highest standards for quality, accountability, and results.

The Role

As a Facebook & Instagram Media Buyer , you’ll take charge of planning, building, managing, and optimizing paid campaigns that generate real results for our clients. You’ll work closely with our creative and account management teams to ensure every campaign launches on time, performs effectively, and continually improves.

This role is ideal for someone who’s both strategic and hands-on—a problem-solver who delivers consistently excellent work without needing to be micromanaged.

Key Responsibilities

• Build, launch, and optimize Facebook & Instagram ad campaigns for new and existing clients.
• Develop and refine ad creatives and copy that align with client goals and brand identity.
• Monitor and analyze campaign performance metrics (CPL, CTR, conversions, and ROI).
• Troubleshoot technical or performance issues across ads, funnels, and integrations.
• Collaborate with internal team members to ensure smooth execution from onboarding to reporting.
• Stay updated on Meta platform changes, ad policy updates, and emerging best practices.

Tools You’ll Use

Meta Ads Manager (Facebook & Instagram)

Canva (for ad design and visual production)

Short-form video editing tools (for Reels and video ads)

Go High Level (GHL) (CRM, automations, reporting)

Slack & Google Drive (for communication and file management)

Who You Are

Proven experience managing Facebook & Instagram ad campaigns with measurable results.

Skilled in Canva and basic short-form video editing for ad creatives.

Strong understanding of marketing funnels, lead generation, and ad metrics.

Highly organized, analytical, and detail-oriented.

A self-starter who takes ownership, solves problems, and figures things out independently.

Comfortable managing multiple accounts and deadlines without losing quality.

Experience with marketing integrations and optimizing client tech stacks is a plus.

What We Offer

Fully remote position with flexible working hours.

A results-driven, supportive team culture that values independence and initiative.

Opportunities for growth as the agency continues to scale.

Access to ongoing training and resources to keep your skills sharp and current.

How to Apply

Please submit :

Your resume

A Loom video (2–3 minutes) introducing yourself and answering :

Why you’re a strong fit for this role

Your experience managing Meta Ads campaigns

A challenge you’ve solved in campaign performance or setup