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Coordinator Sr Data & Martech CRM
Empresa ConfidencialCoahuila, MexicoHace 1 día
Descripción del trabajoMaintain and optimize the marketing technology stack (CRM, automation, analytics, etc.) Support integration between platforms (e.g., CRM Email Web Analytics) Troubleshoot data flow issues and ensure data integrity across systems Collaborate with vendors and internal teams on tool upgrades and implementations Campaign Support Assist in setting up and executing automated marketing workflows Monitor campaign performance and suggest optimizations Ensure personalization and dynamic content are properly configured Ensure architecture between IT of CRM Platforms and Lead management platforms such as (Salesforce, Hubspot, ADOBE, Braze, Creatio) Workflows of IA agents to a CRM & Leadmanagement systems. CRM Platforms : Proficient in tools such as Salesforce, HubSpot, Zoho, or Dynamics 365 Martech Stack : Familiarity with automation platforms (Mailchimp, ActiveCampaign), personalization tools (Segment, Optimizely), and analytics platforms (Google Analytics, Hotjar) Databases and SQL : Ability to query, clean, and analyze customer data CDP (Customer Data Platforms) : Basic understanding of how to consolidate data from multiple sources API Integrations : Understanding of how to connect systems for data flow between platforms Skilled in grouping audiences by behavior, demographics, or commercial value Data Analysis : Ability to interpret campaign KPIs, customer behavior, and channel performance Reporting : Creation of dashboards and actionable reports for stakeholders Customer Journey Mapping : Understanding and mapping customer touchpoints CX Optimization : Identifying friction points in the experience and proposing improvements using technology Clear Communication : Translating technical insights into understandable language for business teams Cross-Functional Collaboration : Working with marketing, sales, IT, and customer service teams Problem Solving : Identifying process failures and proposing practical solutions Time and Priority Management : Organizing tasks in agile environments with multiple projects Data Privacy and Compliance Knowledge of Salesforce, Adobe, and Data Architecture Visualization Tools : Skilled in Power BI and Tableau Systems Engineering / Computer Science, Actuarial Science, Marketing / Communications, Industrial Engineering or related Advanced English level Certifications in Martech and Specific Platforms (Example : Oracle Cloud CX certifications in automation, sales, and digital marketing) Salesforce : Administrator-level proficiency and experience with Marketing Cloud Analytics Tools : Skilled in Google Analytics (including GA4) for web and campaign performance tracking Data & Visualization : Proficient in SQL, BigQuery, Tableau, and Power BI for querying, analyzing, and visualizing data Marketing Platforms : Hands-on experience with HubSpot, Adobe Experience Cloud, and Segment for customer engagement and data orchestration
Summary :
A tech-savvy and analytical SR Coordinator to support our Data & Martech operations. This role will help bridge marketing strategy with technology execution, ensuring our campaigns are data-driven, personalized, and optimized across platforms. This role works closely with CRM, IT, and sales teams to manage tools, analyze performance, and improve customer. engagement throughout the customer lifecycle & data architecture.
Job Responsibilities :
1-Data & Analytics :
- Collect, clean, and analyze customer and campaign data from multiple sources
- Build dashboards and reports to track KPIs (e.g., lead conversion, engagement, ROI)
- Support segmentation and targeting strategies using behavioral and transactional data
- Assist in predictive modeling and customer journey mapping
2-Martech Operations :
Job Requirements :
Profile :
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Coordinator Sr Data Martech Crm • Coahuila, Mexico
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