Senior Manager, Media Planning

Position Overview

Why being part of Coca-Cola Latin America?

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

Focus, Scope, & Impact

• The Media Planning Sr Manager will :
• Develop connections plans across brands / campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
• Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
• Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
• Control media investment (real vs planned), approving the Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying POs sent to Agency and Media.
• Support all the auditing processes with media-related questions.
• Design, develop and work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster.
• Recommend the ideal DMI split by brand and channel to all of our portfolio of brands (since ABP planning till all the budgets revisions needed).
• Constantly checking and reporting to the current status of our brand presence in the various channels : Copy Rotation, Kids Policy, productivity, Brand Safety, among others.
• Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
• Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in Latin America.
• The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

Experience

Work Focus

Communication Focus

Key Knowledge Requirements

MASTERY OF (REQUIRED)

BROAD EXPERTISE IN (GOOD TO HAVE)

Skills : Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Design; Experimentation; Design Thinking; Audience Engagement; Influencer Marketing; Data Insights; Market Segmentation; Storytelling; Digital Media; Data Strategies; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Negotiation; Portfolio Strategies; Agile; Media Advertising; System Economics; Omnichannel Interactions

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