Position :
Digital Experience Operations Lead - MKT
Job Description :
We’re seeking a strategic and hands-on Experience Operations Manager to lead our Experience Operations pillar - anchoring web content editing, content strategy & governance, and SEO across our digital ecosystem. This role is critical in shaping the digital experience for our customers by ensuring content is clear, optimized, consistent, and aligned to business goals and user needs.
As a key member of the Experience Strategy & Design (XSD) team, you’ll work closely with UX, CX, and Experience Communications leaders to create a seamless and impactful digital journey for our users.
Key Responsibilities :
Leadership & Strategy
- Lead and develop a high-performing team of content editors, content strategists, and SEO specialists
- Set the vision and roadmap for experience operations, ensuring it aligns with enterprise goals and digital transformation efforts
- Champion content and SEO best practices across the organization, establishing governance frameworks and operating models to support scale.
Content Strategy & Governance
Define and implement enterprise content strategy standards, frameworks, and taxonomiesDrive strategic content planning and execution in collaboration with product, marketing, and UXOversee content governance, quality control processes, and audit mechanisms to ensure relevance, accuracy, and brand alignment.Web Content Operations
Manage day-to-day digital content workflows including web content publishing, content migrations, and updates in the CMSEstablish scalable processes for intake, prioritization, editing, and publishing across a large, distributed content environmentCollaborate with internal stakeholders to ensure web content meets accessibility, compliance, and editorial standardsSEO Optimization
Oversee the execution of technical and on-page SEO strategies to improve site visibility, search rankings, and organic trafficMonitor performance using analytics tools (e.g. BrightEdge, Google Search Console or similar) and translate insights into actionable improvementsPartner with UX and product teams to embed SEO into the design and development processWhat we are looking for :
8+ years of experience in digital content strategy, web publishing operations, and / or SEO, with at least 3 years in a team leadership roleProven success managing cross-functional content and SEO initiatives in a complex B2B or enterprise digital environmentDeep familiarity with enterprise content management systems (preferably Adobe AEM), SEO tools, and governance frameworksStrong understanding of digital customer journeys and how content supports acquisition, engagement, and conversionExperience collaborating across product, marketing, and technical teamsExcellent project management and communication skillsWho You Are :
A strategic thinker with strong operational discipline and attention to detailA natural collaborator who enjoys connecting dots across teams and functionsA customer-first leader who advocates for clear, helpful, and relevant digital experiencesComfortable working in a fast-paced, matrixed organization undergoing transformationCurious, proactive, and committed to continuous improvementWork Arrangement :
Hybrid : 3 days in office / 2 days work from homeWhat's In It For You :
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
30 days of Christmas bonus40% vacation premium12 vacation days plus 2 floating days, sick days and holidaysVision and Dental AssistanceLife InsuranceHealthcare Insurance10% Food / Pantry VouchersRestaurant Vouchers13% Savings FundAccess to Arrow’s Employee Discount ProgramGrowth Opportunities, and more!Apply now!
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Annual Hiring Range / Hourly Rate :
$60,000.00 - $80,000.00 MXN Monthly
Location :
MX-JAL-Tlaquepaque, Mexico (HPE Guad office)
Time Type : Full time
Job Category : Business Support