Digital Experience Operations Lead - MKT

Position :

Digital Experience Operations Lead - MKT

Job Description :

We’re seeking a strategic and hands-on Experience Operations Manager to lead our Experience Operations pillar - anchoring web content editing, content strategy & governance, and SEO across our digital ecosystem. This role is critical in shaping the digital experience for our customers by ensuring content is clear, optimized, consistent, and aligned to business goals and user needs.

As a key member of the Experience Strategy & Design (XSD) team, you’ll work closely with UX, CX, and Experience Communications leaders to create a seamless and impactful digital journey for our users.

Key Responsibilities :

Leadership & Strategy

Lead and develop a high-performing team of content editors, content strategists, and SEO specialists

Set the vision and roadmap for experience operations, ensuring it aligns with enterprise goals and digital transformation efforts

Champion content and SEO best practices across the organization, establishing governance frameworks and operating models to support scale.

Content Strategy & Governance

Define and implement enterprise content strategy standards, frameworks, and taxonomies

Drive strategic content planning and execution in collaboration with product, marketing, and UX

Oversee content governance, quality control processes, and audit mechanisms to ensure relevance, accuracy, and brand alignment.

Web Content Operations

Manage day-to-day digital content workflows including web content publishing, content migrations, and updates in the CMS

Establish scalable processes for intake, prioritization, editing, and publishing across a large, distributed content environment

Collaborate with internal stakeholders to ensure web content meets accessibility, compliance, and editorial standards

SEO Optimization

Oversee the execution of technical and on-page SEO strategies to improve site visibility, search rankings, and organic traffic

Monitor performance using analytics tools (e.g. BrightEdge, Google Search Console or similar) and translate insights into actionable improvements

Partner with UX and product teams to embed SEO into the design and development process

What we are looking for :

8+ years of experience in digital content strategy, web publishing operations, and / or SEO, with at least 3 years in a team leadership role

Proven success managing cross-functional content and SEO initiatives in a complex B2B or enterprise digital environment

Deep familiarity with enterprise content management systems (preferably Adobe AEM), SEO tools, and governance frameworks

Strong understanding of digital customer journeys and how content supports acquisition, engagement, and conversion

Experience collaborating across product, marketing, and technical teams

Excellent project management and communication skills

Who You Are :

A strategic thinker with strong operational discipline and attention to detail

A natural collaborator who enjoys connecting dots across teams and functions

A customer-first leader who advocates for clear, helpful, and relevant digital experiences

Comfortable working in a fast-paced, matrixed organization undergoing transformation

Curious, proactive, and committed to continuous improvement

Work Arrangement :

Hybrid : 3 days in office / 2 days work from home

What's In It For You :

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.

30 days of Christmas bonus

40% vacation premium

12 vacation days plus 2 floating days, sick days and holidays

Vision and Dental Assistance

Life Insurance

Healthcare Insurance

10% Food / Pantry Vouchers

Restaurant Vouchers

13% Savings Fund

Access to Arrow’s Employee Discount Program

Growth Opportunities, and more!

Apply now!

#LI-HN1

Annual Hiring Range / Hourly Rate :

$60,000.00 - $80,000.00 MXN Monthly

Location :

MX-JAL-Tlaquepaque, Mexico (HPE Guad office)

Time Type : Full time

Job Category : Business Support