Commercial Director

Job Description : Commercial Director - Mexico

This is not a position that only delegates - it requires a highly involved leader who drives execution in the field. Approximately 60% of the role is in-field work, with the remaining 40% in-office.

Key Responsibilities :

• Define and implement the commercial strategy for Mexico in full alignment with the company's mission, vision, and leadership direction.
• Build, lead, and develop the sales and wholesale organization, fostering a performance-driven and collaborative culture.
• Expand the wholesale business through a territory model, increasing penetration into small and independent retailers while continuing to scale growth with strategic accounts.
• Develop and execute business plans for all current and prospect accounts, ensuring sustained growth and profitability.
• Lead high-level negotiations with key clients, sales agencies, retail partners, and sport leagues / teams.
• Identify and capitalize on new market opportunities across wholesale, multi-brand, and digital channels.
• Monitor and analyze performance indicators (KPIs) such as revenue growth, profitability, market share, and sell-through.
• Research and establish commercial policies including pricing strategies, discount structures, payment terms, and delivery agreements.
• Partner and support with cross-functional teams (Operations, Sales Support, Marketing, Merchandising, Logistics, Finance, and Product) to ensure commercial initiatives are fully integrated and executed effectively.
• Oversee collection launches, promotional campaigns, and participation in trade shows or industry events to drive brand visibility and sales.
• Provide market intelligence and competitive analysis to influence product development and assortment planning.
• Build and maintain strategic, long-term relationships with key accounts and industry stakeholders.
• Develop accurate sales forecasts, financial plans, and business reports for senior management.
• Ensure operational excellence in order management, delivery performance, and customer experience.
• Mitigate and manage crises or problems with customers at all levels, ensuring timely resolution and maintaining strong business relationships.

Candidate Profile & Requirements

We are looking for a hands-on leader - someone who not only develops strategies but also leads by example in the execution of those strategies.

Experience and Background :

Leadership & Soft Skills :

About Maxima Apparel

Maxima Apparel Corp is a leading sportswear and licensed apparel brand collective known for its high-quality products. With a primary focus on men's and women's licensed apparel, outerwear, and headwear, we have established a strong presence in the market. Our success is built upon prestigious brands, a commitment to delivering products quickly with exceptional

quality, competitive pricing, and outstanding customer service.

At the heart of our brand collective is PRO Standard, a licensee affiliated with the NBA, MLB, NFL, NHL, and over 150 esteemed colleges and universities. PRO Standard stands out as a premium athletic brand, known for its unique lifestyle approach to the Sports Licensed market.

Maxima Apparel is dedicated to being a fast and agile manufacturer and design house in the industry, serving some of the best names in the business. As we expand our portfolio of brands and licenses, we remain focused on delivering the highest standards of quality and service to our customers. Join us and be part of a dynamic team that is setting new standards in the industry.